**Description:** The Opportunity The Director of Ramp Marketing & Commercial Performance Optimization – ASPAC is responsible for driving commercial success for both new hotels (openings and conversions) and a portfolio of under-performing existing hotels across the Asia Pacific region. This leader oversees ramp marketing strategy development, commercial activation, and data-driven performance improvement plans tailored to the highly diverse markets across ASPAC. The role requires a strong blend of commercial strategy, marketing, analytics, and regional expertise. The director will collaborate closely with regional commercial leaders, above-property teams, brand and digital functions, and hotel-level stakeholders to support strong openings and accelerate performance recovery for struggling assets. Who We Are At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleague’s become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands and business lines can open the door for exciting career and growth opportunities to our colleagues. As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences and jobs into careers. Why Now? This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate change makers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception. How We Care for Our People What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy and respect, and making sure everyone feels like they belong. We’re proud to offer exceptional corporate benefits which include: · Annual allotment of free hotel stays at Hyatt hotels globally · Flexible work schedule and location · Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center · A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption · Paid Time Off, Medical, Dental, Vision, 401K with company match Our Commitment to Diversity, Equity, and Inclusion Our success is underpinned by our diverse, equitable and inclusive culture and we are committed to diversity across the board—from who we hire and develop, organizations we support, and who we buy from and work with. Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page. Who You Are As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect and Wellbeing. You enjoy working with others, are results driven and are looking for a variety of opportunities to develop personally and professionally. The Role The Director, Marketing Ramp Strategy & Performance Optimization is responsible for shaping, leading, and executing the marketing strategy for all pre-opening and transitioning hotels within the region. This role will also be focused on improving the performance of challenged assets within the region. This will include ’watch’ assets that have pending performance test hurdles, where there is significant owner pressure, as well as those hotels that are consistently missing the mark on key commercial KPIs. You will leverage a global unified commercial ramp strategy framework that integrates revenue, sales, and marketing, ensuring each property launches with the optimal pricing, positioning, distribution, and demand-generation strategy. Critical to this role is understanding of Hyatt’s brand-led organization, how to develop marketing plans that are unique to each brand’s strategic pillars and positioning within the market. Key responsibilities include: Marketing Leadership & Regional Strategy Execution · Localize and execute the global marketing ramp strategy across all opening, conversion, and transitioning hotels, ensuring alignment with brand positioning, market dynamics, and owner expectations · Prioritize hotels and marketing resources based on commercial risk, opportunity, and launch timelines to maximize regional impact · Serve as the senior regional marketing lead for all ramp and performance-related activity, accountable for brand readiness, marketing activation, and early-stage demand generation Stakeholder & Owner Engagement · Act as strategic marketing advisor to owners, operators, and GMs through the pre-opening, ramp, and performance optimization lifecycle · Partner with regional Commercial Services leadership, Brand, Digital, and Operations to set integrated commercial priorities and drive cohesive execution · Align with Regional O&C Operations to ensure marketing strategies, timelines, campaigns, and digital readiness milestones are coordinated with broader ramp project plans Performance Optimization, Insights & Continuous Learning · Partner with the Ramp Insights & Reporting teams to analyze marketing performance, segmentation, demand contribution, content readiness, and digital KPIs · Monitor marketing KPIs, evaluate campaign outcomes, and measure the impact and effectiveness of ramp activities · Identify marketing successes, gaps, and opportunities, sharing regional learnings with global and cross-regional peers to elevate future openings · Develop customized “marketing glide paths to success” for challenged assets, including channel-specific recovery plans and targeted demand-generation strategies Travel · Up to 30-35%, depending on hotel openings, ownership meetings, and regional coordination needs **Qualifications:** · 8-10 years of progressive hospitality marketing leadership, ideally across multiple regions · Experience driving successful marketing strategy for new hotel openings, conversions, or brand transitions · Proven ability to elevate commercial performance through brand, digital, and demand-generation marketing · Strong command of hotel marketing disciplines, including digital, brand, PR, social, content development, CRM, and distribution marketing · Deep understanding of regional consumer behavior, market dynamics, and how to adapt brand strategy to local context · Experience with global brands and portfolio brand strategy. · Demonstrated skill in owner and stakeholder engagement, with the ability to influence across all seniority levels · Strategic, data-informed decision-maker with strong execution capability and accountability mindset · Strong relationship-building, communication, and executive presentation skills · Bachelor’s degree in Business, Revenue Management, Marketing, Hospitality, or related field · English fluency required; Mandarin strongly preferred; additional Asian languages a plus. The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary. **Primary Location:** CN-91-Hong Kong **Organization:** Regional Office - ASPAC **Job Level:** Full-time **Job:** Marketing **Req ID:** HON006524 Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.