Director, Marketing – Lifestyle Group (ASPAC) is a corporate strategic role responsible for shaping Hotel and FB marketing across Hyatt’s Lifestyle portfolio in the region.
This role focuses on:
• Provide 360-degree strategic planning for marketing initiatives spanning hotels, FB outlets, retail, special events, and activations in ASPAC
Elevating hotel and FB positioning and storytelling across existing properties
• Driving integrated rooms and FB campaigns, partnerships, and promotions to enhance visibility, cultural relevance, and commercial performance
• Collaborating on and launching distinctive FB concepts for new developments
The position blends creative vision, cultural insight, and commercial acumen, ensuring FB is a core brand driver and growth engine. It works in close partnership with property teams to provide strategic direction and guidance.
Responsibilities:
• Define and guide room packages and FB promotional strategy storytelling across new and existing properties, including:
- Storytelling and narration copy
- Strategic social media partnerships
- Strategic local regional media relationships
- Recognition and planning of hero elements
- Highlighting venue experience
- Innovative brand promotions content opportunities
• Advising and giving feedback on property Hotel and FB marketing plans and digital media calendars
• Roadmap pursue opportunities that make sense for the brand - awards, accolades spotlights, team accolades, menu awards, co brand placement, etc. that reinforce and elevate the brand’s positioning in the hospitality space
• Relationship building: Identify, engage, and manage short and long-form collaboration opportunities with brands, and creative talents in the FB industry especially in strategic beverage partnerships
• Collaborate with property Marketing, and Design teams to guide storytelling, content direction, and visual standards for marketing assets
• Partnerships on branded activations, promotions, and events
• Actualizing and presenting reporting, analytics and key results to marketing efforts and contributions
• Partner with Digital teams Systems to oversee all digital marketing efforts, ensuring creative assets, messaging, and campaign timing are on brand and optimized for target audiences.
• Reviewing performance and accuracy of digital presence, with emails, SEO, web content
• Monitor and report on marketing KPIs and campaign effectiveness to senior leadership, recommending adjustments to optimize performance and ROI.
• Seek, analyze and report trends and data driven recommendations on websites, digital and social content updates and new partnership opportunities
• Developing a promotional strategy and/ or advising on an opening strategy for Hotel and FB outlets including:
- Brand Storytelling – contributing marketing copy and narration for media to develop compelling narratives around new concepts, ensuring they are immersive, cohesive, and commercially viable
- Approving digital media and social channels content, inclusive of interviewing, spotlighting, and cross promotions for an opening
- Organizing shoots and digital assets for distribution
- Strategic planning of opening events, dinners and practices with media guests or special partners/ guests
F B Activation Programming
• Support ideations and course correcting for new existing FB activations and pop-ups, and seasonal takeovers/activations
• Support marketing implementation from outlines above for said activations
Brand Governance Property Enablement
• Establish and enforce brand marketing guidelines across properties, ensuring consistency and adherence to Hyatt Lifestyle’s identity in all promotional materials and campaigns
• Collaborate with RVP brand marketing and property marketing teams to police brand imagery, collateral, media kits, and digital promotions, maintaining strict brand compliance.
• Lead regular alignment meetings with property marketing departments to synchronize campaign strategies, inspire innovative marketing ideas, and leverage cross-promotional opportunities
• Serve as a trusted advisor and coach for property marketing and FB teams, fostering a culture of creativity and excellence.
Director, Marketing – Lifestyle Group (ASPAC) is a corporate strategic role responsible for shaping Hotel and FB marketing across Hyatt’s Lifestyle portfolio in the region.
This role focuses on:
• Provide 360-degree strategic planning for marketing initiatives spanning hotels, FB outlets, retail, special events, and activations in ASPAC
Elevating hotel and FB positioning and storytelling across existing properties
• Driving integrated rooms and FB campaigns, partnerships, and promotions to enhance visibility, cultural relevance, and commercial performance
• Collaborating on and launching distinctive FB concepts for new developments
The position blends creative vision, cultural insight, and commercial acumen, ensuring FB is a core brand driver and growth engine. It works in close partnership with property teams to provide strategic direction and guidance.
Responsibilities:
• Define and guide room packages and FB promotional strategy storytelling across new and existing properties, including:
- Storytelling and narration copy
- Strategic social media partnerships
- Strategic local regional media relationships
- Recognition and planning of hero elements
- Highlighting venue experience
- Innovative brand promotions content opportunities
• Advising and giving feedback on property Hotel and FB marketing plans and digital media calendars
• Roadmap pursue opportunities that make sense for the brand - awards, accolades spotlights, team accolades, menu awards, co brand placement, etc. that reinforce and elevate the brand’s positioning in the hospitality space
• Relationship building: Identify, engage, and manage short and long-form collaboration opportunities with brands, and creative talents in the FB industry especially in strategic beverage partnerships
• Collaborate with property Marketing, and Design teams to guide storytelling, content direction, and visual standards for marketing assets
• Partnerships on branded activations, promotions, and events
• Actualizing and presenting reporting, analytics and key results to marketing efforts and contributions
• Partner with Digital teams Systems to oversee all digital marketing efforts, ensuring creative assets, messaging, and campaign timing are on brand and optimized for target audiences.
• Reviewing performance and accuracy of digital presence, with emails, SEO, web content
• Monitor and report on marketing KPIs and campaign effectiveness to senior leadership, recommending adjustments to optimize performance and ROI.
• Seek, analyze and report trends and data driven recommendations on websites, digital and social content updates and new partnership opportunities
• Developing a promotional strategy and/ or advising on an opening strategy for Hotel and FB outlets including:
- Brand Storytelling – contributing marketing copy and narration for media to develop compelling narratives around new concepts, ensuring they are immersive, cohesive, and commercially viable
- Approving digital media and social channels content, inclusive of interviewing, spotlighting, and cross promotions for an opening
- Organizing shoots and digital assets for distribution
- Strategic planning of opening events, dinners and practices with media guests or special partners/ guests
F B Activation Programming
• Support ideations and course correcting for new existing FB activations and pop-ups, and seasonal takeovers/activations
• Support marketing implementation from outlines above for said activations
Brand Governance Property Enablement
• Establish and enforce brand marketing guidelines across properties, ensuring consistency and adherence to Hyatt Lifestyle’s identity in all promotional materials and campaigns
• Collaborate with RVP brand marketing and property marketing teams to police brand imagery, collateral, media kits, and digital promotions, maintaining strict brand compliance.
• Lead regular alignment meetings with property marketing departments to synchronize campaign strategies, inspire innovative marketing ideas, and leverage cross-promotional opportunities
• Serve as a trusted advisor and coach for property marketing and FB teams, fostering a culture of creativity and excellence.
Experience
• Minimum 10 years of experience in hospitality marketing, lifestyle brands, or related fields
• Proven experience in FB concept development and/or pre-opening environments
• Strong track record in brand building, storytelling, and partnership development
• Experience working across multiple markets, preferably within Asia Pacific
Education
• Bachelor’s degree in Marketing, Business, Communications, Hospitality, or related field required.
Skills Competencies:
• Strong creative and cultural sensibility with a passion for food, beverage, and lifestyle experiences
• Solid commercial acumen with understanding of revenue drivers and performance metrics
• Strategic thinker with the ability to influence without direct authority
• Excellent stakeholder management and communication skills
• Ability to navigate complex, matrixed organizations and multiple JV environments
• Highly adaptable, proactive, and solutions-oriented
Experience
• Minimum 10 years of experience in hospitality marketing, lifestyle brands, or related fields
• Proven experience in FB concept development and/or pre-opening environments
• Strong track record in brand building, storytelling, and partnership development
• Experience working across multiple markets, preferably within Asia Pacific
Education
• Bachelor’s degree in Marketing, Business, Communications, Hospitality, or related field required.
Skills Competencies:
• Strong creative and cultural sensibility with a passion for food, beverage, and lifestyle experiences
• Solid commercial acumen with understanding of revenue drivers and performance metrics
• Strategic thinker with the ability to influence without direct authority
• Excellent stakeholder management and communication skills
• Ability to navigate complex, matrixed organizations and multiple JV environments
• Highly adaptable, proactive, and solutions-oriented