Director, LATAM Marketplace Performance
The Coca-Cola Company
For 136+ years The Coca-Cola Company (TCCC) has grown to become the most recognizable brand in the world. As we have diversified our portfolio organically and inorganically, we are constantly adapting and leading the ever-changing market. As we navigate the dynamic global environment, we continue to evolve and innovate.
This role is responsible for driving the insights work required to understand TCCC marketplace performance in LATAM and drive actions that support Operations and Category teams to win in the market.
**What You'll Do for Us**
+ Bring together marketplace data from Scan/Retail Audits (e.g. Nielsen, Global Data, Meiko, etc.) Home Panel (e.g. Kantar) and other marketplace measurement sources to provide insights that explain TCCC market share monthly/quarterly performance
+ Partner with Franchise Operation, Category teams and Franchise Strategy Integration to gather information of TCCC and competitor moves across all LATAM geographies to build a common LATAM Operating Unit (OU) market share performance story.
+ Create strong narratives and visuals to be delivered in the LATAM Leadership routines focused on support decision making.
+ Be a key partner to the team developing Industry Estimates and Industry projections to provide input of category and TCCC share in-year evolution by country to ensure consistency with the global
+ Manage Holistic Industry Share Tracker (HIST) protocol for LATAM, partnering closely with Marketing Platform Services to ensure consistency of results and provide local input to evolve the model.
+ Partner with Global Platform Services Marketing Data team and OU Digital Services, Data & Analytics teams to ensure: 1) continuous improvement of the marketplace measurement data quality, 2) the delivery of comprehensive and insightful reporting 3) the development of the advanced analytics projects (forecasting, machine learning, etc).
**Qualification & Requirements**
+ +7 years of experience in several Business Development roles, such as Strategy, Planning, Insights, Consulting among others
+ Bachelor's Degree required; MBA or Advanced Degree preferred
+ Experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources.
+ Marketplace & shopper knowledge & experience using third-party data to solve business problems and developing data driven stories and recommendations.
+ Ability to understand and communicate the larger picture, tell data driven stories to a variety of seniority levels. Ability to influence multiple stakeholders and handle conflicting priorities
+ Network/Resources: Ability to develop diverse network/resources to leverage "best in class" knowledge, approaches, and processes
+ Comfort in navigating uncertainty and ability to drive clarity across various stakeholders in the Operating Unit, Central Functions and Platform Services
**What We Can Do For You**
+ **Flexible Time:** As a company we support collaboration, getting work done effectively and providing employees with the flexibility they need on an individual basis.
+ **Global Connections:** Allows you to develop, enhance and maintain global connections that allow us to act faster and learn from people all over the world.
+ **Leadership Development Programs:** We have a wealth of continuous learning opportunities to help you grow and develop as an inspirational leader.
+ **Belonging to a Community:** We are an Organization that believes in our ability to continually grow and build the right atmosphere where people feel safe and empowered, allowing everyone to bring their best to work.
+ **Diverse Customers:** We work with thousands of customers each day which range from international large-retail chains, grocery stores, restaurants, airports, and so many more.
+ **Agile & Innovative Software Platforms:** Each day we are working to improve efficiency and reporting using top tier platforms and technologies.
+ **Connections:** We work cross-functionally across different business groups to make sure that we can put together the clearest numbers & projections for our customers.
+ **Diverse Customers:** We work with thousands of customers each day which range from international large-retail chains, grocery stores, restaurants, airports, and so many more.
**Skills** Influencing; Strategic Thinking; Relationship Building; Tactical Planning; Key Performance Indicators (KPI); Professional Presentation; Data Driven; Customer Insights; Storytelling; Microsoft Office; Communication; Stakeholder Management; Long Term Planning; Analytics Software; Data Mining
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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