Job Purpose
Skechers is looking for a passionate, creative, experienced Marketing and Visual Director to join the Retail Team to elevate the marketing plan to support the aggressive retail store growth and develop traffic driving initiatives for new and existing stores.
The ideal candidate will be responsible for the strategy and execution of the retail marketing plans for Skechers Big Beautiful stores and existing Skechers stores. This person should have a proven track record for developing a plan that incorporates all facets of visual and marketing, including but not limited to, in-store graphics and signage, local advertising, grand opening plans, direct mail, radio, digital, in-store visual presentation.
This new role will report to the Senior Director, Retail Marketing and Visual Merchandising.
Essential Job Results
Develop annual visual and marketing plans and budgets to maximize new store sales, drive traffic, enhance the brand and elevate guest experiences.
Maintain a rolling six month visual and marketing event calendar to support new store openings, marketing events and advertising.
Partner with the Creative Director to develop and execute in store visual messaging campaigns to differentiate the Skechers Big Beautiful and Skechers Performance stores’ shopping experience from competitors to make an emotional connection with our customers.
Work with Merchandising (Product and Allocations teams) to understand Big Initiatives and categories, as well as timing of deliveries and launches.
Partner with Regional and District managers to develop plans to support struggling markets and new store openings from concept to completion. Conduct store and market visits as necessary to create a localized approach to marketing.
Develop localized store/market-specific advertising including billboards, digital, radio, direct mail, and grassroots campaigns to increase awareness, drive traffic, accelerate sales and support store growth.
Manage a team to support promotional and advertising efforts. Responsible for the training and development.
Develop visual and marketing program recaps to evaluate success of campaigns and efficiency of spend.
Maintain library of grassroots marketing and visual collateral i.e. flyers, discount cards, and tear pads updated bi-annually.
Partner closely with the Digital Group to align campaigns and initiatives to provide a better omni-channel experience for our customers
Work with the Operations team to implement strategies to enhance the customer experience in Big Beautiful and Performance stores. Make shopping at Skechers a fun and memorable experience for families.
Stay on top of retail trends in the industry, frequently visit other big box/wholesale retailers, document promotions and campaigns competitors are running. Provide monthly recap decks outlining findings and make key recommendations to improve our business.
Work closely with Graphics department to develop creative and manage the process from inception to execution. Ensure that deadlines are met.
Supervisory Responsibilities
Oversee a Marketing and Visual team. The Retail Marketing and Visual Director will ensure the team meets deadlines, performs at a high level, and contributes to the growth and development of all team members.
Job Requirements/Characteristics
Ability to thrive in a fast-paced retail environment.
Must have a strong command of Microsoft Office and understanding of retail calculations.
Must have the ability to analyze data, provide insights, and make recommendations.
Must possess strong organizational and time management skills, with attention to detail and ability to prioritize multiple projects and priorities with minimal supervision.
Must have the ability to manage another person and support their growth and development.
Must demonstrate a high degree of expense awareness and control.
Strives for creativity and innovation. Looks to continually improve on past performance and looks for new and better ways to increase store traffic.
Creative thinker with good design sense. Understands advertising vehicles and how messaging and imagery should be adapted to the medium.
Ability to problem solve. Finds solutions to complex problems.
Deep understanding of customer buying behavior, especially in the big box environment.
Flexibility to frequent changes and ability to react quickly.
Ability to develop strong interpersonal relationships and work with outside vendors, field staff, and other departments cross-functionally on projects to success.
Self-starter with high level of initiative and a strong sense of ownership and urgency.
Must display a high degree of professionalism, tact and diplomacy.
Travel as required to effectively learn and develop strategy.
Job Qualifications
Must have at least 5-10 years of successful experience in a corporate retail visual and marketing position, opening new stores and developing visual and marketing plans to drive traffic, increase brand market share. and hit sales and financial targets
Supervisory experience.
Experience working either in-store or at the corporate level for a big box and performance-based retailer is preferred.
Advertising experience including both traditional, grassroots, and digital advertising.
Excellent oral and written communication skills.
Impeccable attention to detail.
Highly Proficient in MS-Office (Word, Excel, PowerPoint). Adobe Photoshop, InDesign, and Illustrator a plus.
BA, BS or Master’s degree in business, marketing, design and fashion or related field is preferred. Ability to perform detailed quantitative analysis on marketing campaigns to judge effectiveness.
The pay range for this role is $150,000-$185,000/yr USD.
About Skechers
Skechers (NYSE: SKX), a global, Fortune 500® brand develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Developing comfort technologies is the foundation of all we do – delivering stylish, innovative, and quality products. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,200 company-and third-party-owned retail locations. Headquartered in Southern California, with offices and distribution centers around the globe, Skechers has spent 30 years helping people of all ages look and feel good.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.