This role is critical to accelerating KO's growth journey in Bangladesh and to recovering and strengthening our brand position after three years of boycott‑related impact. The Director will grow the drinker base and weekly+ for KO's portfolio of brands through integrated and aligned marketing acts with the Bottling System, and will also play a consultative role to the total SWA cluster, sharing learnings and supporting cross‑market initiatives.What You'll Do for UsPortfolio & brand growth strategy and implementationDevise, align and implement a clear portfolio and brand growth strategy based on consumer understanding and needs, market dynamics, profit pools, competition analysis and system capabilities, with a specific mandate to rebuild brand equity and trust post‑boycott and to step‑change KO's relevance in Bangladesh.Resource allocation and marketing calendar leadershipBe fully accountable for the marketing budget and ensure its most optimal usage. Based on portfolio and brand growth strategy, create communication and connection strategies and execute with excellence. Track and review for effectiveness and efficiencies. Increase productivity of marketing spends and ensure we continue to build brand edge and quality leadership in Bangladesh, while contributing best practices and learnings into the broader SWA marketing agenda.Agency management and capability buildingAppoint and manage creative, digital, event, research, shopper and audit partners. Invest in building agency capabilities and create an ecosystem that can drive the right consumer recruitment, engagement and loyalty, especially in digital content and connections where the market needs step‑change capability.Internal and external stakeholder engagementCo‑create and execute brand plans with Bottling Partners, with a clear understanding of each bottler's strengths and team capabilities. Work closely with the SWA corporate team, PACS, OU category teams and other internal stakeholders for smooth planning and execution. Engage with media channels, colleges, youth forums and key customer partners to drive stronger partnerships and consumer engagement. Provide thought partnership and consultative support to total SWA on Bangladesh learnings, pilots and scalable ideas.Team management and capability buildingManage a team of one direct report plus contingent resources to deliver business plans. Invest in building their capability and creating a strong bench for Coca‑Cola marketing in Bangladesh.Qualifications & RequirementsEducationPostgraduate/Master's DegreeProfessional Experience11-16 years of marketing/Customer marketing experienceProven team leadership and portfolio management experienceTop Skillsets NeededAct as Category Lead + Connections Lead + Constant Excellence Lead + Agency Management Lead in one.Own end‑to‑end campaign delivery as well as stakeholder management typically handled by multiple specialists.From signing annual agency agreements, managing KPIs and negotiating fees to building partner capability against business and brand objectives.Operate not just as the marketing lead for Bangladesh but as a true business partner and enabler of KO's high‑growth ambitions in this country and as a key contributor to the SWA marketing agenda.Ability to navigate multi‑layer coordination and alignment with Bottler, Country team, SWA team, BU team and Global team for all key campaigns.Core OKRs & AccountabilitiesObjective 1 | KNOW (25%)Build deep category, consumer, and market understanding to unlock growth opportunitiesKey ResultsDevelop a robust understanding of category dynamics, consumer needs, shopper behavior, and channel economics across Central & East markets Continuously track competitive activity, white spaces, and emerging consumption occasions using internal and external data sources (BEACH, HHP, Media, FMCG benchmarks) Build clarity on portfolio roles, category growth drivers, and barriers to penetration, frequency, or execution Translate insights into clear category hypotheses that shape planning, innovation choices, and activation priorities MetricsRegular category and market performance reviews (volume, share, mix, penetration, execution health) Minimum one actionable category-led insight per quarter that materially influences plans or execution Objective 2 | DO (35%)Deliver high-quality, category-led execution through disciplined planning and governanceKey ResultsOwn and drive the Regional IQ Marketing Calendar with a category-first lens-ensuring creation, alignment, execution, tracking, and post-review discipline Translate central category strategies into sharply prioritised local activation plans across channels, formats, and price tiers Drive strong localisation and amplification of IMX and category campaigns, in close partnership with central teams and bottlers Lead portfolio and activity prioritisation to maximise category impact and minimise fragmentation or wasted spend Establish strong execution governance routines, including post-activity reviews and continuous improvement loops MetricsOn-time, high-quality execution of aligned category programs Positive feedback from Category, IMX, Franchise, and Bottler stakeholders Measurable reduction in execution gaps, overlaps, and portfolio conflicts Objective 3 | SHAPE (25%)Shape the category development agenda and act as the regional marketing point of contact for the systemKey ResultsServe as the primary marketing interface for category-related engagement across bottlers, operations, and system partners in Central & East Influence category strategy inputs, innovation choices, and activation priorities by bringing strong local market context and growth opportunities Lead category pilots, innovation tests, and learning agendas in partnership with central teams and bottlers Feed forward market learnings, execution insights, and category narratives into LRP, ABP, and BP cycles Build confidence in OU marketing through clarity, responsiveness, and strong category leadershipMetricsHigh alignment between IQ calendars and category priorities with minimal disconnects Timely resolution of category and execution-related queries Quality and impact of regional inputs into planning and strategy cycles Objective 4 | LEAD (15%)Build category and execution capability across teams and the bottler systemKey ResultsCoach and develop FLM and bottler marketing capability with a strong focus on category thinking, planning rigor, and execution excellence Enable seamless collaboration between regional FLMs and central Category / IMX teamsRemove barriers, simplify ways of working, and drive consistency across markets Play an active leadership role in cross-functional category initiatives and system problem-solvingMetricsStrong engagement, learning, and capability uplift indicators Improved category fluency and planning quality across the FLM community Consistent delivery against both central and regional priorities Experience & Capability RequirementsExperience12-15 years of progressive experience Strong background in category management, portfolio strategy, and frontline marketing executionDemonstrated ability to influence without authority across central, regional, and bottler stakeholders Strong commercial and business acumen Experience working across diverse markets and partner ecosystems preferred Skills:Social Media; Sustainability; Brand Strategy; User Experience (UX) Design; Design; Experimentation; Design Thinking; Audience Engagement; Influencer Marketing; Data Strategies; Ideas Generator; Creative Strategies; Revenue Growth Management; AI Concepts; Portfolio Strategies; Agile; System Economics; Omnichannel InteractionsAnnual Incentive Reference Value Percentage:30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.