**Position Overview** This critical role is responsible for managing and growing Coca-Cola's franchise bottling operations in Tamil Nadu-one of the most dynamic and high-volume markets in India. The incumbent will own the **P&L for the geography** (System & Operating Unit) and drive **volume growth, market share, and execution excellence** in collaboration with independent bottlers, internal BU stakeholders, and external partners. Tamil Nadu's unique market dynamics demand a **balanced approach of long-term strategic visioning and agile tactical execution** , with an ability to influence a diverse ecosystem of bottler owners, next-gen leaders, functional teams, and suppliers. The role will be pivotal in **building bottler capability, strengthening system economics, and ensuring execution excellence** across all key levers-brand portfolio, route-to-market, customer management, and market execution. **Key Responsibilities** **Strategic Business Leadership** + Own the **end-to-end P&L responsibility** for Tamil Nadu, driving profitability and sustainable business growth for both the System and the Operating Unit. + Develop and deploy a **3-year Business Plan (BP)** and **Annual Business Plan (ABP)** in alignment with the Bottler, BU functional leads, and system partners. + Lead **value creation strategies** across the brand, price, pack, and channel mix to maximize market share and revenue growth. + Manage **DME/DFR budgets** with sharp governance on bottler claims and resource utilization. **Operational Excellence & Execution** + Achieve volume, distribution, and share objectives as per the Business Plan (BP) while ensuring robust performance tracking through KPIs (Volume, Distribution, Share, BHS). + Drive **execution excellence through RED/DEEP RED scorecards** and elevate bottler capability in Market Execution, Supply Chain, Marketing, and HR. + Ensure bottler production capacity meets the 3-year BP volume objectives by proactively addressing infrastructure, pack size needs, and supply chain readiness. **Stakeholder Alignment & Influence** + **Lead bottler engagement** including Owners and Next-Gen leaders, ensuring strategic alignment and swift decision-making. + Collaborate with internal stakeholders across **Marketing, RGM, Supply Chain, Finance, and Customer teams** to ensure cohesive market strategies. + Manage critical external relationships with vendors, suppliers, and agencies to drive market initiatives effectively. + Leverage **market intelligence and consumer insights** to adapt strategies in a highly dynamic and competitive landscape. **Capability Building & Business Integration** + Drive **bottler capability enhancement** programs to build best-in-class functional and execution capabilities. + Embed the principles of a **Networked Organisation** by harnessing cross-functional resources across the Operating Unit for strategic initiatives. + Ensure robust **performance governance** through business scorecards and data-driven reviews, fostering a culture of accountability and continuous improvement. **Profile Requirements** **Educational Qualification** + MBA from a reputed institute. **Work Experience** + 10-12 years of experience in the FMCG/Beverage industry, with proven expertise in managing **regional sales operations, franchise management, or large-scale customer-facing roles.** **Key Skills & Competencies** **Influencing for Results** + **Strategic Negotiation & Stakeholder Alignment** : Balance transactional outcomes with long-term relationship value using evidence-backed influence. + **Communicate with Impact** : Deliver clear, compelling narratives to align diverse internal and external stakeholders. + **Business Integration Acumen** : Understand system-wide dynamics to align cross-functional efforts and measure success meaningfully. **Partner for Growth** + **Value Chain Economics** : Deep understanding of bottler P&Ls and system value sharing for profitable growth. + **Revenue Growth Management (RGM)** : Optimise pricing, pack, and channel strategies to deliver sustainable revenue. + **Business Planning Excellence** : Align macro strategies with region-specific execution plans, proactively addressing market challenges. **Execution with Competitive Edge** + **Market Dynamics & Consumer Insight** : Stay ahead of market trends, competition, and consumer preferences to unlock opportunities. + **Execution Excellence** : Coordinate flawlessly across bottling partners and internal networks to ensure disciplined execution. + **Channel Management Expertise** : Innovate and optimise distribution channels for superior market penetration and profitability. **Success in this role will require:** + A **growth mindset** with high learning agility. + Strong **collaborative leadership** to work across diverse functional teams. + Ability to **navigate ambiguity** and drive structured outcomes in a complex ecosystem. + Passion for building **high-performance teams and scalable business models** . **Skills:** Influencing; Data Driven; organization Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.