Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

July 29, 2025

Shift:

Job Description Summary:

Director, Food Service Japan

Job Objective

Lead strategic marketing, commercial execution, and digital transformation initiatives for key QSR customers in Japan (excluding McDonald’s). Strengthen customer partnerships through data-driven insights, end-to-end execution, and innovation aligned with Coca-Cola system priorities.

Key Responsibilities

Customer Marketing & Execution

Partner with major QSR accounts in Japan to understand their strategies and execution plans.Co-develop and implement joint business and beverage strategies across categories.Deliver topline growth by aligning joint priorities and executing cross-functional marketing initiatives.Develop mid-to-long-term sales plans to protect, grow, and diversify customer relationships.Own and execute strategic initiatives end-to-end while maintaining trusted relationships with customers.Champion sustainability and digital transformation programs (e.g., plastic reduction, digital ordering integration, customer CRM connection).Focus on increasing beverage incidence and recruiting new shoppers through 360 Integrated Activation.Maintain a healthy profit & loss structure by ensuring commercial discipline with customers.Work closely with Franchise Operations teams to align on business initiatives from a system-wide financial perspective.

Digital & Insights Strategy

Lead data-driven initiatives to enhance customer performance and engagement.Collaborate with Platform Services and analytics teams to develop automated reports, dashboards, and insights for performance tracking.Translate large data sets into executive-level insights to guide QSR strategies.Partner with global and local insights teams to connect consumer segmentation with market opportunities.

Strategic Business Development

Identify and prioritize high-impact business opportunities through customer model analysis and ROI-based investment planning.Lead development of business cases and implementation of new product launches, frequency-driving programs, and innovation pilots.Build alignment with bottlers and internal stakeholders on shared strategic imperatives, KPIs, and execution milestones.

Core Competencies

Accelerates Growth: Drives innovation and balances short- and long-term priorities.Drives Execution: Delivers consistent results and leverages system-wide best practices.Unleashes Potential: Inspires teams and cross-functional partners.Acts Like an Owner: Makes sound decisions and manages priorities for impact.

Functional Skills

Strong understanding of QSR customer needs and operations in Japan.Expertise in joint business planning and cross-functional marketing program development.Strong analytical and negotiation skills to drive profitable partnerships.Proficiency in leveraging digital platforms, CRM tools, and marketing assets for customer growth.Experience collaborating with global teams and bottlers to maximize customer value.Ability to manage wide-ranging agendas, including sustainability and innovation.Strong financial acumen with the ability to manage customer profitability and system-wide value creation.

Qualifications & Requirements

Bachelor’s degree in Marketing, Business Administration, Finance, or related field.5+ years of experience in FMCG marketing, customer development, or strategy.Experience handling large data sets and deriving actionable insights (e.g., SQL, Tableau, Power BI a plus).Strong communication and stakeholder management skills.Experience in matrixed, cross-functional, or global environments.Proven ability to lead marketing strategy and deliver business results.Fluent in Japanese and business-level English (written and verbal).Willingness to travel up to 50%.

Skills:

Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.