Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 7, 2025

Shift:

Job Description Summary:

Minute Maid is one of the leading brands in the Greater China&Mongolia market; but despite its ubiquity the need to ensure its relevance on an individual level remains paramount to its long-term success. China – is a uniquely important market for the Nutrition business, with a rapidly changing media landscape. The need to be both true to the brand, relevant to the consumer has never been greater. Or more challenging.

This Experience Design & Connection Planning role is the ultimate challenge in this regard. The ideal candidate, will need to be equally a scientist – ensuring the effectiveness and impact of all integrated communications and spends – and an artist – painting a clear and compelling vision for consumers to engage with the brand. You will need to be (or become) an expert in Minute Maid’s consumers as well as its shoppers and their behaviours, a guardian of Minute Maids’s values and message, and a visionary who can see design experiences and connection plans that effectively graduate consumers from awareness to engagement, to transactions and meet business objectives.

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

Drive thinking on how to design marketing around E2E consumer / shopper journeys to achieve greater conversion, focusing on the set-up and consistency of the experienceLeading the connection of the brand business and creative strategies with a consumer-centric brand ecosystem, that will leverage owned, earned, shared and paid touchpoints as well as brand assetsDesigning E2E path-to-purchases that reflect technology trends, disruptive market forces and competition, and take into account consumer and shopper behavior and needsConnecting brand experiences with brand rituals building in order to significantly improve weekly + conversionDefining the over-arching connection strategies/ architectures for regional IMX campaigns (when leading a charter) and Local campaignsServe as catalyst for consumer centered design thinking that leverages cross functional resources (brand, franchise, media, social, digital, design, assets, partner agencies, etc) to design integrated experiencesThe End-to-End XP Strategy leader will be called to deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.This profile requires a healthy balance of innovative thinking and business pragmatism

KEY SUCCESS PARAMETERS

Experience

Marketing, media, and leadership experienceExperience with connections, digital marketing, media strategy and communication planningPreference for individuals with experience in working in consumer & shopper/commercial plansExperience working in cross-functional teamsCommunication, influencing and negotiation skills across multiple stakeholdersExperience in leading strategic conversations, negotiations and alignment with senior and key stakeholders

Work Focus

Ability to provide input to brand & creative strategy at OU levelUnderstanding of the evolved media landscape and e-commerceExpertise in working with different external partners (i.e.: agencies, media companies, influencers)Ability to work in Agile cross-functional teamsAbility to lead and develop a diverse, multi-geography teamAbility to collaborate with the rest of the teams across functions

KEY Knowledge REQUIREMENTS

Mastery of

CONNECTIONS/MEDIA developmentBRAND strategyDigital marketing Agile ways of workingConsumer and shopper engagementteam management & leadership

Skills:

Agency Management, Collaborative Leadership, Communication, Connections Planning, Cross-Functional Teamwork, Decision Making, Digital Media, Group Problem Solving, Integrated Marketing, Marketing Campaigns, Marketing Strategies, People Management, Social Media

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.