**Role Overview** ADP Canada is seeking a Director of Digital Marketing to serve as the Canadian Center of Excellence’s individual contributor lead for performance and inbound digital acquisition. This role sits at the intersection of global scale and local execution: a senior-level, hands-on digital marketing generalist responsible for deploying and orchestrating SEO, SEM, affiliate, and emerging generative AI capabilities in direct support of inbound sales prospect acquisition across the Canadian business. The Director will act as the primary digital partner to the Canadian business unit, translating global performance marketing strategy into market-specific execution while maintaining tight alignment with ADP’s global Performance Marketing organization. This is a highly visible role with regular exposure to senior commercial, strategy, and finance leaders, well-suited for a marketer who wants to operate inside a large, complex enterprise while still materially shaping outcomes across SMB, mid-market, and enterprise segments. **Key Responsibilities** The Director will own end-to-end digital demand generation for inbound sales in Canada, with accountability for performance, efficiency, and strategic evolution of the channel mix. This includes hands-on leadership and orchestration across search (SEO and SEM), affiliate partnerships, and the practical application of generative AI to improve scale, speed, and effectiveness. Specifically, the role will: + Serve as the Canadian digital marketing COE lead and primary point of contact for inbound acquisition, ensuring that local business needs are met through globally aligned strategies and tools. + Plan, manage, and optimize a mid-seven-figure annual digital marketing budget, with clear ownership of forecasting, pacing, ROI measurement, and performance reporting. + Partner closely with the global Performance Marketing team to align on strategy, governance, technology, experimentation frameworks, and best practices, while advocating for Canadian market nuances. + Work directly with Canadian sales, marketing, and finance leaders to align demand generation plans with revenue goals, capacity constraints, and commercial priorities. + Deploy and coordinate internal and external resources across SEO, SEM, affiliate, and AI-enabled initiatives, acting as a true generalist who understands both strategy and execution. + Drive continuous improvement through testing, experimentation, and performance analysis, with a strong bias toward data-driven decision-making and clear communication of trade-offs. + Explore and operationalize generative AI use cases across content, bidding, audience development, and workflow efficiency, in close coordination with global standards and guardrails. **Scope and Impact** This role supports inbound prospect acquisition across the full ADP Canada portfolio, spanning SMB (primary focus) through enterprise. While positioned as an individual contributor, the Director operates with enterprise-level influence, shaping how global capabilities are applied locally and how Canadian insights inform global strategy. Success in the role will be measured by lead quality, volume, efficiency, and the credibility of digital marketing as a growth lever with senior leadership. **Required Experience and Qualifications** The ideal candidate brings both depth and range: someone who has operated inside complex organizations, managed meaningful budgets, and remained close enough to execution to understand what actually moves performance. This candidate must be able to operate within a sales-led go-to-market motion. Required qualifications include: + 6+ years of experience in digital or performance marketing, with demonstrated success across SEO, SEM, and affiliate channels in a lead-driven or revenue-driven environment. + Direct experience managing and optimizing a mid-seven-figure annual digital marketing budget, with comfort owning financial trade-offs, forecasts, and performance narratives. + Proven ability to work effectively with senior leaders across marketing, sales, strategy, and finance, translating digital performance into business-level outcomes. + Experience operating within large, matrixed organizations, with a strong appreciation for governance, alignment, and stakeholder management. + Working knowledge of generative AI applications in digital marketing, with a practical mindset toward experimentation and operationalization rather than hype. + Strong analytical skills and comfort with performance metrics, attribution, and ROI measurement in complex sales environments. **Why This Role** This is a rare opportunity to operate as a senior individual contributor with outsized scope and visibility. The role offers exposure to a global performance marketing organization, a broad Canadian business portfolio, and leadership conversations that span strategy, finance, and growth. It is particularly well-suited for a marketer who wants to deepen enterprise experience without losing proximity to real execution and measurable impact. \#LI-CS5 \#LI-HYBRID Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is CAD $141,100.00 - CAD $191,100.00 / Year* *Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws. In Ontario and/or British Columbia (where applicable), the range shown represents the expected total compensation, including vacation pay and bonus at target. Although bonus has been calculated as part of the expected annual compensation for this role, bonus pay is based on several factors, including but not limited to business performance, individual annual performance, and company guidelines. This posting is for an existing job vacancy. **A little about ADP:** We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition (https://www.adp.com/about-adp/awards-and-recognition.aspx) . **Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP:** ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance. **Ethics at ADP:** ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.