Job Description for Data & Technical Product Marketing  

 

ADP is seeking a Director, Product Marketing, to drive product marketing strategies and activities that support our Data & Technical product marketing function. The successful candidate will be an energetic, results-oriented professional with the right combination of marketing experience and technical prowess to help promote awareness, partnering with sales enablement and supporting product adoption. 

This position is part of the Product Marketing team that works horizontally across ADP. The team's areas of focus are: 

Bring an external perspective to everything that we do  Elevate our product focus and drive strategic launches with impact  Increase demand for ADP offerings through a data-driven approach 

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP. 

We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility. 

The Director of Product Marketing will work closely with a cross-functional team across Product Management and Development, Marketing, Sales, Service and Operations to craft and execute go-to-market plans and product launches. The role will also collaborate with our Market Insights, Competitive Intelligence and Analyst Relations teams to develop a unique market perspective and craft relevant, differentiated product positioning and messaging for a truly unique and compelling set of people analytics and data solutions. This person also plays a key role as an expert on our data analytics products and communicating them to various internal and external audiences.   

This role reports to the Data & Technical Product Marketing leader. 

RESPONSIBILITIES: 

Support to define the AI and Data narrative by crafting clear, differentiated positioning and messaging that translates complex AI technology and data capabilities into business value  Manage strategic and tactical product marketing activities to drive awareness, sales and adoption across various products and services  Lead cross-functional projects with complexity and significant impact on the business and align with key internal partners to drive market opportunities   Support thought-leadership content and elevate our position as a leader in AI and data by developing compelling content and empowering internal subject matter experts with market insights   Build comprehensive product marketing plans and orchestrate go-to-market strategies for new product launches  Act as a link between Product Management, Business Unit Marketing and Corporate Marketing to ensure adequate marketing plans, launch plans and communications are created and followed for successful go-to-market  Anticipate market needs by understanding trends and regulatory issues  Recommend the direction and allocation of resources for product marketing programs, and work with cross-functional teams across the businesses to execute programs  Serve as a trusted resource to explain sophisticated capabilities that use data science, artificial intelligence and machine learning  Provide an outside-in view of the human capital management (HCM) category and its buyers, and infuse that voice of the customer into deliverables  Incorporate competitive awareness/differentiation, market sizing and other intelligence to inform strategies and content  Work with Analyst Relations team on evaluations and briefings in support of Data and AI where applicable   Communicate ongoing innovations through key product news, milestones and road map presentations to internal and external audiences  Consult with the Brand, Business Unit Marketing, and event teams to integrate product messaging into external-facing demand generation programs  Collaborate on product demo strategies and messaging; be able to demo the analytics offering to internal and external audiences  Maintain accurate measurement and metrics on product marketing asset utilization and effectiveness 

 

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QUALIFICATIONS REQUIRED: 

Bachelor's degree required or equivalent, MBA or advanced degree preferred  Minimum of 12 to 15 years in product marketing and related roles  Deep knowledge and experience in technology focused on AI, data platforms or enterprise Software as a Service (SaaS) products and services  Experience driving narratives, positioning, messaging and competitive differentiation in a highly dynamic market  Experience in working with and empowering sales and enablement teams  Technology product messaging and launch experience with proven results  Experience in driving positioning, messaging and competitive differentiation in highly dynamic markets. 

  

PREFERRED QUALIFICATIONS: Preference will be given to candidates who have the following: 

Knowledge and experience in analytics offerings and Human Capital Management (HCM)  Past experience in product marketing with at least 3 to 5 years focused on AI, analytics, data platforms or enterprise SaaS products and services  Strong storytelling and communications skills – ability to simplify technical concepts and craft compelling customer values narratives  Experience working with large and complex global businesses  Experience product marketing to technical buyers (e.g. CIO, IT leaders and etc.) and HR functions and roles 

  

PERSONAL TRAITS REQUIRED: 

Ability solve unique and complex problems with broad impact on the business by tapping into conceptual and innovative thinking  Deep understanding of AI technologies (e.g. ML, GenAI, LLMs, agents, etc.) and data ecosystem concepts (e.g. data governance, architectures, analytics, integrations and backend infrastructure, etc.)   Communicate complex ideas, anticipate potential objections and persuade others, often at senior levels, to adopt a different point of view  Strong technical acumen and the ability to quickly ramp to become a trusted resource on a sophisticated product  Highly collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment  Leadership skills to influence across organizational lines and strong presence as well as outstanding interpersonal, verbal, written communication, presentation and process facilitation skills with the ability to present views in a compelling manner  Personal initiative, results-orientation and integrity  Proven analytical skills to help tackle projects and situations with decision-making grounded in data and analysis  Exceptional business acumen with the ability to uncover an understanding of clients' and prospects' most critical business needs and demonstrate how ADP's capabilities can drive business value  Comfortable with ambiguity  Ability to succeed within a matrix organizational design environment 

 

Role is hybrid out of an ADP office.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.