Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You play a key role in our global media, digital and data function and serve as a member on our media leadership team (Media LT). In this role, you partner closely within the function, across the organization and with our external partners to elevate our organizational digital capability, competency and marketplace execution.

How you will contribute

Through partnerships with brand teams, regional marketing teams and outside agencies, you will elevate our digital capabilities in the marketing department by developing and implementing an effective digital plan. You will lead best-in-class partnerships with global partners with focus on digital growth (via Facebook, Google, Twitter, etc.) and contribute to exploring emerging technologies/platforms to drive business results.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

Digital media or digital marketing leadershipAdTech in complex ecosystems, having built a digital vision that is data and consumer drivenData and insight expert to drive new models (i.e. programmatic, creative etc.) to get best-in-class outside learningsBuilding effective partnerships with agencies and publishersWorking with complex markets, different cultures, agency partners and senior stakeholdersIndependently managing regional or global initiatives across markets with various economic dynamicsDeveloping successful growth strategies and working in emerging and developed markets

We are aware of our role as transformation agents to generate positive change, so diversity, equity and inclusion are one of our priorities. We believe in breaking down stereotypes and barriers to ensure the representation of society within our company. And for that, we have a Diversity Committee that operates on four fronts, People with disabilities (PCD), Ethnic-Racial, Women and LGBTQIAP+, in addition to being part of MOVER – Movimento pela Equidade Racial.

More about this role

Mondelez is hiring a senior leader to elevate our Consumer Experience strategy in Brazil, driving market share growth through integrated, creative, and data-driven brand journeys.

This is a transformational and strategic role with direct impact on iconic brands like Lacta, Oreo, Trident, Club Social, Tang and more.

How will you contribute:

Elevate Brazil’s CX and Media Strategy:

Lead the next evolution of Mondelez Brazil’s consumer experience by integrating omnichannel planning, retail media, and brand media to convert every consumer touchpoint. Focus on driving effectiveness and efficiency to move beyond volume growth and into market share leadership.

Scale GenAI-Led Content and Personalization Across Brands: Drive the design, training, and implementation of generative AI solutions to accelerate content creation and personalize journeys, ensuring creative is both high-quality and high-performing.

Bridge Data, Technology and Business Strategy for Smarter Decision-Making:

Ensure CX initiatives are grounded in data insights and tied to commercial outcomes. Leverage 1st- and 3rd-party data for audience segmentation, campaign performance, and investment optimization, enabling the team to make informed decisions across brands and channels.

Build and Lead a High-Performing CX Organization:

Act as an architect and influencer, not just executing, but designing the roadmap for the team, ensuring capability development, agency orchestration, and strategic alignment with global markets (e.g. UK, Canada, India). Be a thought partner to local leadership and a benchmark to the global community.

What extra ingredients you will bring:

1. Strategic Architect Profile (Not Just Executor): Sees the big picture, anticipates gaps, builds roadmaps and connects dots autonomously.

2. Multi-Level Influence Capability: Can influence VPs, global partners and agencies with confidence and forward-thinking mindset.

3. Active Curiosity and External Benchmarking: Goes beyond internal playbooks. Brings trends, tests new formats, leverages external benchmarks.

4. Inspirational Leadership and Team Development: Can attract, develop and retain talent; builds a culture of learning and innovation.

5. Strategic Resilience in Ambiguous Contexts: Comfortable under pressure, adapts to change, and can prioritize strategically.

Education / Certifications:

Bachelor's degree in Marketing, Administration, Communications or related fields.

Solid understanding of digital media, consumer behavior, and data analysis.

Job specific requirements:

1. +15 years of leadership in CX & Journey Strategy: Has led end-to-end CX strategies in complex organizations, integrating omnichannel planning, activation, and performance tracking.

2. Experience in CPG companies, consultancies, tech platforms or global agencies.

3. Fluent English for Global interaction and report.

4. Media Expertise (Paid, Organic, Influencer, Retail Media): Proficient in orchestrating full media mix, understanding performance, ROI, and integration of POE.

5. GenAI and Scalable Content Leadership: Experience driving GenAI content initiatives, ideally with partners like Accenture. Understands how to scale, train, and measure AI-generated creative.

6. Strong Data and Martech Foundation: Led data-driven strategies (1st/3rd party), tagging, tracking, CRM, and digital campaign performance.

7. Agency and Cross-Functional Management: Can orchestrate agencies (e.g., Publicis, WPP, Ogilvy) while managing internal stakeholders (Marketing, MDS, I&A, etc.).

This position is based in São Paulo, SP.

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PT:

A Mondelez está em busca de uma liderança sênior para elevar a estratégia de Consumer Experience no Brasil a um novo patamar, impulsionando crescimento em market share por meio de uma jornada integrada, criativa e orientada por dados.

Essa é uma posição estratégica e transformadora, com impacto direto em marcas icônicas como Lacta, Oreo, Trident, Club Social, Tang e outras.

Você contribuirá por:

Elevar a Estratégia de CX e Mídia da Mondelez Brasil: 

Liderar a próxima fase da experiência do consumidor no Brasil, integrando planejamento omnichannel, retail media e brand media. Converter cada ponto de contato em performance, com foco em eficiência e eficácia, superando o foco em volume e impulsionando o ganho de share.

Escalar Geração de Conteúdo e Personalização com GenAI em Todas as Marcas: 

Conduzir o uso estratégico de IA generativa, acelerando a criação de conteúdo e personalização de jornadas, para garantir ativos criativos de alta qualidade e impacto.

Conectar Dados, Tecnologia e Estratégia para Tomadas de Decisão Mais Inteligentes

Garantir que todas as iniciativas de CX sejam orientadas por dados e estejam ligadas a KPIs comerciais. Usar dados de 1ª e 3ª parte para segmentação, performance e otimização de investimento, guiando decisões mais assertivas para as marcas e canais.

Construir e Liderar uma Organização de CX Forte e Estratégica: 

Atuar como arquiteto e influenciador, definindo direções e construindo 'capabilities'. Orquestrar agências e ser referência para pares globais, influenciando decisões e acelerando o desenvolvimento das marcas no Brasil.

Quais ingredientes extras você trará:

1. Perfil “Arquiteto Estratégico” (não só executor): Pensa no todo, antecipa gaps, constrói roadmap e conecta pontos sem micromanagement.

2. Capacidade de Influência Multinível: Consegue influenciar VP, parceiros globais e agências com segurança e visão de futuro.

3. Curiosidade Ativa e Benchmarking Externo: Vai além do playbook. Traz tendências, testa novos formatos e busca benchmarks.

4. Liderança Inspiradora e Formação de Time: Sabe atrair, formar e manter talentos; cria cultura de aprendizado e inovação.

5. Resiliência Estratégica em Contextos Ambíguos: Está confortável com pressão, mudanças e necessidade de priorização estratégica.

Formação / Certificações:

Bacharelado em Marketing, Administração, Comunicação ou áreas relacionadas.

Sólida compreensão de mídia digital, comportamento do consumidor e análise de dados.

Requisitos:

1. +15 anos liderando estratégias de CX e Jornada do Consumidor: Tem histórico de desenhar e implementar estratégias de Customer Experience em empresas complexas, com foco em integração omnichannel, ativação e performance de jornada.

2. Experiência em empresas de bens de consumo, consultorias, plataformas ou agências globais.

3. Inglês Fluente para interação e reporte global.

4. Expertise em Mídia (Paga, Orgânica, Influenciadores, Retail Media): Consegue orquestrar o mix de mídia, com forte entendimento de performance, ROI e integração entre paid/owned/earned (POE).

5. Domínio de GenAI e Conteúdo EscalávelJá liderou iniciativas com GenAI, tem entendimento de como treinar, escalar e medir impacto de conteúdo gerado por IA.

6. Forte base em Dados e MarTech: Já estruturou ou liderou estratégias baseadas em dados (1st/3rd party), tagging, tracking, CRM e performance de campanhas digitais.

7. Gestão de Agências e Stakeholders Complexos: Sabe orquestrar parceiros como Publicis, WPP, Ogilvy, além de integrar com times internos (Marketing, MDS, I&A, etc).

A posição está baseada em São Paulo, SP.

Mondelez International is attentive to the future of work and values ​the wellbeing of our people, seeking to provide the best experiences. Therefore, some of our administrative vacancies are eligible for the hybrid model, allowing remote work on certain days of the week.

No Relocation support available

Business Unit Summary

Mondelēz Brasil is Mondelēz International’s fourth largest operation in the world, with approximately 7,500 employees proudly producing, selling and distributing some of the most beloved brands of chewing gum, candies, powdered beverages, cream cheeses, chocolates, cookies and desserts in Brazil. We make the Brazilians’ favorite products such as Bis, Lacta, Oreo, Club Social, Sonho de Valsa, Trakinas, Trident, Halls, Royal, Tang and many others. We are truly part of the lives of Brazilians: You can find our mouth-watering products in more than 700,000 points of sale and we are present in more than 92% of Brazilian homes. Our factories are located in Vitória de Santo Antão, in the state of Pernambuco, and Curitiba, in the state of Paraná. We are also home to one of the company's 11 technology centers around the world, responsible for research and development, so we can continue to create new and innovative products, offering the right snack for the right time, done in the right way. 

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Media

Marketing