New York, NY, 10176, USA
4 days ago
Director, Communications NA
**Description** + Work with VP to create global communications brand strategies, including existing and new launches, to help drive consistant communications efforts globally. + Support the regions to build strong key press, VIP and Influencer partners. Offer extensive, broad⁃ranged point of view and experience across a variety of media channels and markets (e.g. traditional, digital, social, China, etc.,.) + Create compelling and targeted traditional and digital strategy dossiers, press materials, communication toolkits, event materials, pitch letters, Q&As, scripts, creative delivery recommendations and internal communication materials. + Develop compelling press and influencer programs/events to deliver high⁃potential media impressions and amplify brand affinity. + Support Regional Marketing and PR Managers from all international markets in all manners to help them secure and deliver qualitative and quantitative best⁃in⁃class, impactful results for traditional and digital press. + Execute one meeting with each Region each month and report to VP (weekly) and Regional team (monthly) in status. + Work with Director of Global Events to organize Global Events, Regional Events, PR Manager Meetings, Brand Conferences. + Present programs at internal meetings that align the team with the brand vision. + Gain support from Global Leadership Team, the Regionals as well as Brand Managers on PR priorities, budgets and programs. + Assist with organization and planning of international press and Influencer visits to New York. + Work with VP to develop talent and capabilities around the world and help the local PR teams reach their highest level of contribution. + Help manage internal and external spokespeople, including strategy, messaging, media training and appearances. + Work with VP to ensure the proper reporting metrics are followed for all key initiatives and programs. + Work with team members to develop alternative methods of visibility (beyond product launches) to maximize opportunities for the brand. + Manage PR Administrator to produce monthly reports, as well as the global planning grid for new and existing launches, new asset creations, press releases and markets samples, to provide the markets with tools to effectively communicate brand image globally and drive innovation. + Always work to foster a collaborative and cooperative environment of open communication, best practice sharing and productivity. **Qualifications** + 8+ years of experience + 6 or more years of experience in general communications with at least 2 of those in online communications + Editorial or commercial successes online with measurables + Highly developed blogger contacts + Writing skills pertinent to online communications + Visual skills pertinent to online communications + Active daily life engagement in online and social media + Branding/beauty/fashion/entertainment experience desirable + The managerial ability to direct an outside agency if needed + An entrepreneurial spirit and energy to help bring communications and consumer engagement to a new level Equal Opportunity Employer It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
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