**ROLE PROFILE**   **Director, Channel Strategy TRADITIONAL TRADE & WHOLESALE** **REPORT TO: SENIOR DIRECTOR, CHANNEL STRATEGY & E2E** _Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. This role serves as the lead in the organization between the category/brand teams and commercial operating teams to communicate initiatives to bottlers and customer teams. The successful candidate should be able to demonstrate, relationship building and leadership capabilities while working across multiple channels._ In this role, you will design and implement transformative Traditional Trade and Wholesale channel strategies driven by deep shopper and channel insights to accelerate sustainable growth. You will set long-term strategic plans, collaborating across networks, franchises, and bottling partners to create winning execution strategies and capability development. Additionally, you'll define execution guidelines, including the Picture of Success for quarterly platforms (4x4), develop value-added programs, and optimize market dynamics to drive revenue growth and enhance system performance. The role of the Traditional Grocery Channel Strategy Director for the Africa Operating Unit (AOU) is undergoing a **transformation** , with over **60% of its scope being redefined** to include a completely new mandate: leadership of the **Wholesale Channel in addition to Traditional Grocery** with complexity and strategic significance. The pivot in this role is transformative because it refocuses from a channel-specific lens to a **multi-channel leadership mandate** , tasked with driving **long-term strategies** for the **AOU and Top 10 markets** . **Focus, Scope & Impact:** **Mastery Of (Required):** Commercial Channel Strategy, Planning & Execution Channel & Shopper/Trade Marketing Leadership & Influence at Senior Level Analytics/Data-Based Decision Making Operational Experience **Broad Expertise In (Good to Have):** Customer Management Bottler Experience VTM/RGM Marketing **What We Can Do For You** + **Iconic Brand:** Work on the most recognized brand in the world and be part of developing the brands next chapter. + **Exposure to World Class Leaders:** Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. + **Creative Team Culture:** Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. **Skills:** Leadership; Media Planning; Promotional Strategies; Price Management; Key Performance Indicators (KPI); Marketing Campaigns; Category Management; Integrated Marketing; Sales Analysis; Competitor Analysis; Marketing Strategies; Product Roadmapping; User Experience Analysis; Microsoft Office; Search Engine Optimization (SEO); Communication; People Management; Digital Marketing; Search Engine Marketing (SEM); Brand Management; Teamwork; Finance Strategy; Financial Forecasting Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.