**The Director, Channel & Customer Strategy** is a key leadership role responsible for developing and executing channel strategies and multi-year plans for strategic retailers. This role translates The Coca-Cola Company's brand and commercial priorities into growth strategies for both the business and retail partners, balancing strategic vision with precise in-market execution aligned with the brand's look of success, AMPS (Availability, Merchandising, Pricing, Space), and long-term value creation. The Director will collaborate with top-tier customers, Coca-Cola North America, and cross-functional teams to create world-class partnerships and joint business plans. The ideal candidate excels at turning analytics into actionable insights, fostering customer relationships, and delivering executional excellence. **What You'll Do for Us** **Strategic Leadership:** + Lead channel strategy development, aligning brand priorities with customer opportunities to drive growth. + Co-create and execute multi-year business plans incorporating shopper insights, channel dynamics, and market trends. + Develop distinctive value propositions delivering profitable growth for Coca-Cola and retail partners. + Use advanced analytics to craft selling stories and actionable strategies aligned with company and customer goals. **Customer Partnership & Value Creation:** + Build strong partnerships with NAOU Retail teams and key customers; develop Joint Business Plans balancing short- and long-term growth. + Champion a consumer-centric approach, providing category solutions rooted in insights and portfolio strengths. + Serve as primary liaison between the North America Juice business, retailers, and partners, aligning priorities. + Embed category/brand strategies into plans, integrating pricing, promotion, and merchandising to meet agreed KPIs. **Executional Excellence:** + Ensure flawless execution of brand, commercial, and sales priorities in line with look-of-success standards. + Collaborate with internal teams and retailers to optimize product performance, merchandising, pricing, and assortment. + Monitor execution scorecards and KPIs (e.g., SOVI, TDPs, share) to identify opportunities and address gaps. **Cross-Functional Collaboration:** + Partner with RGM, Commercial Strategy, Pricing Execution, and others to align execution with business strategy. + Lead business reviews to maintain alignment with customers and internal stakeholders. + Act as subject matter expert on channel and customer strategy, guiding Brand, Commercial, and Sales Operations teams. **Innovation & Business Process Leadership:** + Lead innovation launches within the channel, ensuring successful commercialization of new products and packaging. + Drive process improvements in tools, systems, and RTM operations for greater efficiency. + Promote best-in-class routines, communications, and reporting to enable seamless collaboration. **Qualifications & Requirements** + Bachelor's degree in Business, Marketing, or related field required; MBA preferred. + 7-10 years in Channel & Customer Strategy, Sales, Category Management, or related CPG roles. + Proven customer management and planning experience across multiple segments. + Ability to balance strategic growth with operational priorities and translate strategies into execution. + Strong relationship builder with experience collaborating with senior retail leaders. + Analytical expertise leveraging tools such as Nielsen, Numerator, TPM, Power BI, and syndicated data. + Deep knowledge of category management, pricing/promotion, and AMPS principles. + Skilled in managing ambiguity, problem-solving, and using industry-standard sales/financial systems (e.g., SAP, Oracle). **What We Can Do For You** + **Iconic Brand:** Work on the world's most recognized brand and shape its next chapter. + **Exposure to Leaders:** Access global marketing leaders and emerging digital platforms. + **Creative Culture:** Join a team that embraces bold ideas, risk-taking, and innovation. **Skills:** Leadership; Communication; Promotional Strategies; Price Management; Marketing Campaigns; Key Performance Indicators (KPI); Category Management; Digital Marketing; Sales Analysis; Competitor Analysis; Teamwork; Brand Management; Product Roadmapping The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States. Pay Range:$141,000 - $165,200 Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage:30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.