Who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team

The Brand Marketing & Community team is a core regional function responsible for leading the integrated, cross-functional marketing process with the goal of increasing the awareness, preference and demand for our brand and products in Asia Pacific (APAC) region. The Director, Brand and community role will be will be dedicated to the long-term development and growth of lululemon as a brand across the Korea market. The Director role will report directly to the Vice President of Brand & Community, Asia Pacific.

A day in the life 

Brand & Product Campaign Development:

Plan & manage year-round go-to-market calendar to deliver incredible brand & product stories that ladder up to our APAC strategic priorities representing Korea market.Oversee all brand management functions. Collaborate with creative, social media, digital marketing, community and PR teams to orchestrate 360 campaigns across the regionTranslate large scale global brand strategies, positioning and guest insights into locally relevant storytelling that leads to inspirational concepts and tactics, deliver into visual merchandising, marketing, business and/or brand objectives

 

Strategic Planning & Execution:

Work with global and regional brand strategy team to drive APAC wide strategy that is consistent with men/women brand positioning with specific emphasis in driving overall brand awareness growth, first time guest acquisition and accelerate underpenetrated categories in Korea marketPartner with regional Brand & Community partners to ensure that the brand comes to live through powerful relationships in the community with engaging stories that speak to our product and brand culture in a locally relevant and authentic wayLead the strategic planning process enabling teams to develop 3-5year brand plans and annual operating plan, inclusive of budget allocation and prioritization

 

Go to Market Integration & Performance Metrics:

Manage large scale global & regional campaigns with clear messaging that drive new guest acquisition and trialLead the elevation and efficiency of the go-to-market process ensuring the APAC and local leadership and respective teams understand the key dates and quality of deliverables Drive performance mindset when it comes to reporting, recapping and learning of campaigns. Empower teams with the tools to provide weekly, monthly, quarterly reporting

 

Leadership and People development:

Lead the creation of a high-performance culture through coaching, mentoring, and continuous learning initiatives.Champion diversity, equity, and inclusion in leadership and people development strategies and practices.Foster a culture of empowerment by equipping leaders with the tools, mindset, and autonomy to make decisions, take ownership, and drive team performance.

Qualifications:University degree in business, marketing or communications15 years in all functions of marketing (Media, PR, Brand, Social Media, Digital)Experience in managing regional / multi-market teams in a fast-paced environmentExperience in leading cross-cultural campaigns, knowledge in distilling guest insight and 360 campaign orchestrationDemonstrated results in taking consumer and market insights into strategy and campaign concept development

Must haves:Acknowledges the presence of choice in every moment and takes personal responsibility for their life.Possesses an entrepreneurial spirit and continuously innovates to achieve great results. Communicates with honesty and kindness, and creates the space for others to do the same. Leads with courage, knowing the possibility of greatness is bigger than the fear of failure. Fosters connection by putting people first and building trusting relationships. Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously. 
Beyond the Paycheck (Benefits & Perks) At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.  
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice. 
Learn more about what it's like working for lululemon in our Asia-Pacific markets: 
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