Trident Seafoods is the largest vertically integrated seafood harvesting and processing company in North America. Trident is a privately held, 100 percent USA-owned company with primary seafood processing operations and fleet support in twelve Alaska communities. Trident’s global operations produce finished wild Alaska seafood products in 6 countries and its sales teams serve customers in over 50 countries. Trident employs approximately 9,000 people worldwide each year and partners with over 5,400 independent fishermen and crewmembers. Species harvested and processed by Trident include virtually every commercial species of salmon, whitefish, and crab harvested in the North Pacific and Alaska. The global supply chain also includes cultured and wild species from a network of trusted sources worldwide. 

Summary: The Brand & Category Director – Pet & Health will drive the development and execution of integrated brand and category strategies that elevate Trident’s Pet & Health brand equity, fuel innovation pipelines, and accelerate sustainable sales velocity. The role serves as the connective force between storytelling, product development, and commercial execution—translating insights into emotionally resonant campaigns and retail relevance through differentiated go-to-market planning. This role will lead the creation of a unified brand roadmap and category growth strategy grounded in customer and competitive insights. This role will also oversee cross-functional collaboration to ensure strategic alignment across channels and touchpoints, delivering performance and strengthening Trident’s leadership in the Pet & Health space. 

The ideal candidate is a brand strategist and commercial operator with deep expertise in marketing, category architecture, and consumer segmentation. They are a data-informed, consumer-first thinker who inspires teams across Marketing, Sales, and Innovation to deliver impactful narratives and business outcomes. 

This position reports to the VP of Pet & Health and works closely with senior leaders across marketing, sales, insights, communications, and product development. 

Essential functions (responsibilities, tasks, supervisory needs) 

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. 

Strategic Leadership 

Develop and execute a unified brand and category strategy aligned with long-term brand commitments and commercial objectives. Define and oversee portfolio segmentation, category architecture, and pricing strategies to optimize value delivery. Serve as a central voice in campaign planning, translating strategic briefs into compelling brand narratives and category messages. 

Brand Marketing & Communication 

Lead development of customer-facing marketing plans to build brand equity, measured by improvements in awareness, trust, and affinity KPIs. Manage omni-channel campaigns across paid media, digital, social, and in-store environments, ensuring brand consistency and cultural relevance. Guide internal teams on brand fundamentals, storytelling techniques, and emotional levers to strengthen consumer connections. 

Category Growth & Optimization 

Breathe life into new brand launches in market while continuing to drive growth in existing brands. Analyze consumer trends, competitive activity, and whitespace opportunities to inform category growth plans. Oversee go-to-market execution with Sales, leveraging insights to influence retailer strategy, shelf presence, and promotion plans. Lead cross-functional ideation to expand brand relevance and elevate category positioning at a national scale. 

Data, Insights, and Performance 

Partner with Insights & Analytics to identify behavioral drivers, opportunity segments, and performance benchmarks; use tools and reporting frameworks to measure marketing effectiveness, campaign ROI, and portfolio performance across channels. 

Team and Culture Leadership 

Inspire and develop a high-performing team focused on strategic agility, creative excellence, and cross-functional collaboration. Foster strong working relationships across Sales, Innovation, Communications, and Creative to drive alignment and operational execution. Represent brand voice and category strategy in leadership forums and external engagements. 

Additional Responsibilities:   

Drive the engagement, development and performance of all members of their team. Design and supervise content such as press releases, artwork, print and digital media, in collaboration with the corporate marketing, creative, and communications teams. Assist in the design of retail packaging and in the creation of in-store marketing displays Maintain and grow the brand’s affiliations and partnerships Influence conversion through messaging and promotions using segmentation and personalization tactics Implement and maintain consistent branding across all online marketing  

This is a an exempt position with an annualized salary range of $145,000 to $190,000. 

Trident Seafoods offers a comprehensive and quality benefits package. Full time employees may be eligible for discretionary/performance-based incentives, medical, dental and vision insurance plans, optional HRA/HSA, telemedicine, employee assistance and wellness programs, long-term disability, basic life and AD&D, and 401(k) with a company match, paid time off, 10 paid holidays each year, and paid parental leave.  For full-time employees, the initial paid time off benefit starts at 20 days per year, adjusted commensurate with relevant experience.  Commuter and transit programs are also available.