Be a part of a revolutionary change!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Lead and execute the Direct & New Channels strategy across Branded Retail, Indirect Retail, and On Premise Point Of Sale, ensuring flawless implementation of commercial and consumer engagement initiatives to drive awareness, acquisition, conversion, and retention of smoke‑free products. The role guarantees compliance with commercial agreements, brand consistency, and operational excellence while fostering a strong consumer‑centric approach through partner and third‑party development, contributing to sustainable channel growth and the acceleration of Smoke‑Free Products penetration.

Development of the On‑Premise Channel

Responsible for the construction, sustainability, development, and execution of the On‑Premise channel in Costa Rica, ensuring the negotiation, implementation, and follow-up of commercial initiatives; strategic activation at points of consumption; the strengthening and positioning of the brands within the channel; as well as the establishment of long-term business relationships that ensure sustained business growth and excellence in execution.

Drive Direct Retail and Channel Growth

Lead the Direct Channel with a comprehensive focus on generating awareness, acquisition, and proper consumer retention, ensuring the channel’s continuous optimization. Responsible for identifying and developing new points of contact, driving strategic negotiations, strengthening long-term business relationships, and ensuring flawless execution of commercial and brand initiatives within the channel, maximizing its sustainable growth and contribution to the business.

Ensure Correct Execution of Commercial Strategies and Consumer Programs

Guarantee the proper implementation of commercial strategies, as well as awareness, trial, and acquisition programs across locations (General Trade and Key Accounts points of sale and high‑traffic zones) and Direct Retail points of sale, ensuring commercial cycle execution, availability announcements, and product availability.

 

 Drive Direct Retail and Channel Growth

Lead the growth of the Direct Channel and other channels by guiding acquisition team initiatives at locations (General Trade and Key Accounts points of sale and high‑traffic zones) and Direct points of sale. Focus on generating awareness and acquiring new users for smoke‑free products through impactful engagement and execution.

Third‑party Management

Ensure the third‑party governance process aligned with company policies.
Drive channel growth by managing strategic partner relationships and guaranteeing third‑party service levels to acquire new users for smoke‑free products.

Third‑party Service

Ensure the delivery of commercial operator services across the channel, validating that third‑party execution aligns with defined strategies. Report any service, tool, and materials anomalies immediately to the Flowing platform and commercial operator team to guarantee consistency and compliance with third‑party service levels.
Ensure the third‑party service consistently delivers the brand message and aligns effectively with company strategy, providing ongoing training to guarantee flawless execution.

Guarantee Product Supply and Inventory Management

Ensure consistent product availability and effective inventory control at third‑party warehouses and points of sale to prevent out‑of‑stocks and deliver an optimal consumer experience.
Align activation execution with the Territory Executive to guarantee product availability.

Product Availability

Ensure proper product supply, inventory management, and flow at every point of sale to maintain zero stock‑outs and deliver an optimal consumer experience.

 

Who we’re looking for:

Education: University degree in administrative, commercial, or related fields.Experience: Minimum of 5 years in commercial roles (Sales & Marketing), with proven leadership skills to manage and supervise commercial teams. Strong expertise in commercialization processes, consumer prospecting, project planning, field supervision, and supplier negotiations.Skills: Leadership, strategic thinking, analytical ability, organizational agility, presentation skills, results orientation, relationship‑building, teamwork, integrity, problem‑solving.Other: High level of English and proficiency in Microsoft Office.

Important:

This position is primarily field‑based and requires availability to work some weekends and night shifts.A valid and up‑to‑date driver’s license is required, and the candidate must be able to drive a manual transmission vehicle.