Our associates celebrate lives. We celebrate our associates. Consider the possibilities of joining a Great Place to Work! We’re seeking a strategic and data-driven Director of SEM and Advertising to lead and scale our paid and organic search efforts. As a key leader in our marketing team, you'll be responsible for driving sales opportunities and maximizing ROI across all search channels. **Key Responsibilities:** Strategy & Leadership: + Own and develop the national SEM and SEO strategy aligned with business goals. + Champion best practices across SEM and SEO. + Evaluate and onboard new tools, platforms, and agency partners to support execution and innovation. + Collaborate daily with other members of the demand generation, content, training and sales teams to align efforts across the funnel. Paid Search (SEM) : + Manage and optimize multi-million-dollar budgets across Google Ads, Bing, YouTube, and other paid search platforms. + Test and scale campaigns across different stages of the funnel. + Drive improvements in CAC, CPL and ROAS Organic Search (SEO): + Develop and execute scalable SEO strategies to improve rankings, organic traffic, and conversion rates. + Launch and refine retargeting and brand protection campaigns to improve mid-funnel conversion. + Monitor SEO performance and continuously identify opportunities to improve domain authority and keyword visibility. Analytics & Optimization : + Define KPIs and reporting frameworks, own performance dashboards. + Leverage A/B testing and data-driven insights to iterate quickly. + Build forecasting models to estimate search investment impact on pipeline and revenue goals. + Report weekly/monthly/quarterly results with actionable recommendations for improvement. **Qualifications:** + 7–10+ years of experience in digital marketing with deep expertise in both SEM and SEO. + Proven success driving online growth for a company, ideally in the $50M–$500M ARR range. + Strong understanding of attribution models, lead scoring, and full-funnel performance metrics. + Experience managing 6–7 figure paid media budgets. + Proficiency with Google Ads, Google Analytics, Google Search Console, SEMrush/Ahrefs, HubSpot, Salesforce (or similar platforms). + Strong analytical skills, with experience in building executive-level dashboards and reports. + Excellent leadership and communication skills. Postal Code: 33317 Category (Portal Searching): Marketing and Advertising Job Location: US-FL - Plantation Job Profile ID: N00129 Time Type: Full time Location Name: Neptune Corporate Office