Hybrid
This role is categorized as hybrid. This means the successful candidate is expected to report to the GM GTC, Warren MI three times per week, at minimum or other frequency dictated by the business. This job may be eligible for relocation benefits
The Role
The Digital Strategy Manager is responsible for managing the strategy and execution for the Collision Assistance digital product and implementing/executing the product feature roadmap. This role engages and supports the DSS team and various teams within CCA and other parts of GM. The manager will work cross-functionally with all relevant facets of GM, including but not limited to CCA, OnStar, GM Insurance, Digital Product Management, Engineering, field teams, vehicle divisions, and others. The role reimagines the post-crash digital experience to support safe and proper repairs of GM vehicles, mitigate brand defection, and unlock benefits to stakeholders in the Collision repair ecosystem. Leadership alignment and regular updates on market concerns are imperative. The manager is responsible for developing and executing strategies to achieve revenue targets and maintain healthy customer and stakeholder relationships both internally and externally to GM.
What You'll Do (Responsibilities)
Focused on driving revenue, meet/exceed sales objectives
Focused on driving and supporting GM customer retention efforts post-collision
Work directly and cross-functionally with the CCA collision team to ensure alignment on strategy and supporting programs to grow the business
Manage and strengthen relationships with dealers, Collision Repair Network, and other key 3rd party stakeholders as necessary
Update business plans and Objectives and Key Results (OKRs) monthly
Analyze program data to make business decisions
Leverage industry insights to develop strategy, gain internal leadership alignment, and execute strategy
Develop relationships and maintain knowledge of the collision industry, OEMs, and competitors
Keep leadership apprised of the business and any support needed
Support and strengthen supplier relationships
Support management to align and add features to Collision Assistance product
Identify opportunities across GM Service Lane programs and Collision space
Identify global opportunities and expand best practices or solutions
Support special projects/assignments
Work with Strategy Partnership, Product, Engineering, Business Operations, and Business Intelligence teams to improve internal processes and overall service ecosystem
Demonstrate GM’s Core Values, Behaviors, and Cultural Priorities
Your Skills & Abilities (Required Qualifications)
Bachelor’s degree or equivalent experience
7-10 related experience in Collision Repair or Aftersales
High level of analytical thinking
Strategic Business Acumen
Exceptional Communication Skills
Business insight / Entrepreneurial attitude
Tenacity to win
A demonstrated ability to deliver effective presentations
Ability to effectively plan and allocate time
Working knowledge of Microsoft Word, Excel, PowerPoint, OneNote, Slack, OKRs, Task Tracker (program management)
Up to 25% travel requirements
Visit dealers, body shops and suppliers
What Can Give You a Competitive Edge (Preferred Qualifications)
Masters degree
Understanding of collision repair program operations, insurance claims ecosystems, and the value proposition of OEM-certified repair networks.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
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