**About Abbott** Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self and live a full life. You will have access to: • Career development with an international company where you can grow the career you dream of. • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, and female executives. • A good benefits package incl. medical insurance for the employee and children, corporate car, and mobile communication reimbursement. **The Opportunity** This position works out of our **Almaty** location in the EPD Division. As the Digital Specialist you’ll be responsible for digital campaign performance, media goal achievement, budget efficiency, sales plan fulfillment and market share performance. **What You’ll Do** • Work together with Senior Digital & E-commerce Marketing Manager CIS and Local and Regional Marketing team to create annual Digital strategy. • Prepare annual content Plan based on Brand strategy, align with Brand Managers • Responsible for smart budget planning of campaign placement to ensure better ROI • Work with Media agency, Digital cabinets to ensure KPIs realization • Execution of media activations in line with agreed media strategy and key performance indicators (KPIs) for market • Media performance tracking and optimization to deliver the best media & business outcomes • Track digital budget and spending commitments for digital partners • Track measurement and reporting performance of all marketing campaigns, and assess against goals (ROI and KPIs: Google Analytics, Meta Ads Manager, TikTok Ads, etc.) by closely working with assigned Media/Digital agencies **Requirements:** • Over 3 years of experience in Digital Marketing, including working with advertising platforms (Meta, Google, YouTube). • Experience in FMCG or media industry within international companies is an advantage. • Knowledge of analytics tools: Google Analytics • Experience in performance marketing, retargeting, and content adaptation. • Ability to manage budgets, plan, and monitor campaign effectiveness. • English proficiency — spoken Intermediate level. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com