PURPOSE
The Digital Product Specialist will drive adoption of BFS Digital Tools through the introduction and usage of myBLDR.com within each BFS market. This will begin by converting our BFS areas into experts and believers in the BFS Way (myBLDR.com) and progress into advanced technology products like 3D Home Configure and the selection driven take-off.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Driving commercialization of the BFS digital tools to support growth in collaboration with the market’s sales team and in line with assigned quarterly sales quotas set in the annual operating plan. Ensuring the success of digital sales and adoption strategies within your area, beginning with myBLDR.com adoption. Executing sales plays against identified leads to increase opportunities for project business (homebuilders, general and trade contractors, developers, interior designers, architectural firms, etc.), with weekly CRM documentation expected/communicated to sales leadership. Understanding and educating the local BFS Markets on digital tools, workflows, and processes. Partnering with BFS’ field sales leadership and Outside Sales Representatives that represent localized markets to execute a unified approach to commercialize the BFS Way, following customer segment priorities. This will include market research, monitoring sales goals, product demonstrations, business development & and promotional plans and events. Staying current on industry trends and challenges; you will be expected to become recognized as a Subject Matter Expert in building materials and digital tools and use this knowledge to add value to Paradigm/ BFS customers. Serving as a key resource before and during area conversions to tailor the approach (messaging, training, calibration, customer focus to local needs) and partner with local BFS leadership to maximize internal adoption. Conducting seminars, educational sessions and training for both internal employees and external customers. Providing in-field insights to the Paradigm product team through the SVP of Digital Adoption, Area Digital Captain, and BFS Customer Segment Leads for roadmap consideration and prioritization. This will include collaboration with Paradigm product team customers, estimators, and BFS OSRs and ISRs. Analyzing business requirements for system configuration and software enhancements. Focusing on area adoption and usage metrics. Providing communication around progress of adoption and new initiatives, beginning with internal implementation process. Providing training of the portal for both existing and new customers and providing the initial point of contact for troubleshooting. Serving as a pivotal resource for assisting our customers with configuration, testing, training, and issue resolution in collaboration with customer success. Maximizing customer satisfaction of digital tools and ensuring that the system is configured to meet their needs. This will include ongoing support and maintenance of a customer’s configuration to ensure our system evolves as their business needs evolve. Supporting our customers at local sites where they perform business (e.g., lumber yards, construction sites, design centers) and remaining in contact to ensure they are getting the most out of our tools. Upon successful customer deployment of the BFS Way within myBLDR.com, moving toward the use of job site management tools and advanced technology to create greater stickiness with the customer.
SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities.
MINIMUM REQUIREMENTS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
5+ years of proven sales experience in the architecture, estimating, building products or construction industry. 2+ years’ experience working in a CRM to keep up to date sales activities. File & account setup will be a critical part of the role to keep the customers organized. Proven experience developing strong relationships with builders, architects, developers, interior designers and/or wholesalers.
COMPETENCIES
Strong knowledge of construction industry Advanced knowledge of the digital product High level of self-motivation Excellent verbal and written communication skills Excellent presentation, negotiating, and influencing skills Ability to think strategically with proven problem-solving skills. Flexible, able to adjust and change direction as the business and technology environments evolve and change. Working knowledge of business-to-business selling Able to quickly learn other software and workflow tools that are required to maintain business processes. Proficiency in Microsoft Office Suite. Demonstrated expertise in using Microsoft Office applications, including Word, Excel, PowerPoint, Outlook, and Teams.
WORK ENVIRONMENT / PHYSICAL ACTIVITY
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Subject to both typical office environment and outside locations with temperature and weather variations. You will be traveling regionally/locally to your customers daily, travel would flex but range up to 80%. Must be able to lift and carry up to 25 pounds frequently and on occasion up to 80 pounds.