Job Location

WARSAW PLANT & GO

Job Description

Procter & Gamble (P&G) is one of the world’s largest advertisers, owning globally iconic brands such as Gillette, Pampers, Oral-B and Head and Shoulders.  

We are working on an exciting and industry defining project to grow our Media Team in Poland.

Role: The Digital Media Buyer, Performance Specialist will be responsible for planning, executing, and optimizing digital media campaigns across various platforms. This role requires a detail-oriented individual with a strong analytical mindset and a passion for leveraging data to drive performance. You will work closely with cross-functional teams to ensure that our digital media strategies align with our overall marketing goals and deliver measurable results.

  

Key responsibilities:

Preparing performance marketing campaigns with a particular focus on Social (Meta Collaborative Ads, TikTok Ads) and Google Ads.Monitoring campaign results and continuously optimizing them according to established KPIs (like CPA, ROAS etc.).Preparing analyses, reports, and presentations regarding ongoing campaigns.Managing the media budget.Leading projects related to performance marketing and web analytics, including the implementation of new tools supporting both areas.Collaborating with multifunctional teams of Marketing Technologists, Digital Strategist, Planning Managers, ecommerce teams and brand teams.Working with the sales department and KAMs on the implementation of sales projects.Preparation of test agendas, implementing innovations aimed at improving campaign performance.

Job Qualifications

Requirements:

Minimum 2-3 years of experience working as a performance/digital media buyer specialist, preferably in Paid Social.Familiarity with the specifics, tools, and metrics of Meta/TikTok/Google Ads campaigns.Practical experience in managing and optimizing performance marketing campaigns.Knowledge of Google Analytics, Google Data Studio, and/or other web analytics tools will be a nice addition.Possess analytical thinking skills and the ability to work with numbers.Being creative in recommending solutions, independent, and responsible.Advanced proficiency in English and Microsoft Excel.

Why Choose P&G for Your Career Journey: