Job Description Insight Global is seeking a Digital Marketing Specialist to join a Big 5 banking client's digital marketing team to help grow online presence and customer engagement. The ideal candidate will be responsible for executing and optimizing digital marketing campaigns across various channels, with a primary focus on public-facing web.  • Reporting to the Senior Manager, the Digital Marketing Specialist is responsible for providing day to day support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business (LOB).  • Collaborate with content and design (UX) team to create and update web pages, ensuring proper functionality, usability, and mobile responsiveness across all platforms.  • Edit, QA and publish content for web pages using a content management system (CMS), ensuring it aligns with brand guidelines and SEO best practices.  • Ensure content aligns to requirements including content links and visible and non-visible content  • Reporting to the Senior Manager, the Digital Marketing Specialist is responsible for providing support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business (LOB).  • Measure project and site performance  • Team with Senior Manager and Digital Managers to ensure that all initiatives and projects are aligned to digital strategy.  • Work with internal business groups to ensure web representation meets their product and marketing needs  • Work with all LOBs and Senior Manager to maximize online space. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements • 2-3 years of experience in digital marketing  • .com experience   ○ Web page maintenance, updates, and optimizations  • CMS experience  • Experience optimizing and maintaining web pages  • Strong stakeholder management skills  • Analytical mindset Great communication, hunger for developing skills, and a self-starter mentality • Accessibility knowledge and experience  • High-level frontend development knowledge (HTML and CSS)  • Project Management experience Financial Institution experience