Key Responsibilities:
•Own and maintain recurring dashboards and reports using Power BI and GA4.
•Respond to ad hoc data requests from marketing, product, and digital experience teams.
•Pull and analyze data using SQL from Data Cloud and other sources.
•Translate business questions into data queries and actionable insights.
•Collaborate with the Manager of Analytics to ensure consistent metric definitions and data quality.
•Monitor site performance, user behavior, and campaign effectiveness.
•Assist in tagging validation and QA for new digital features or campaigns.
•Document reporting logic and maintain a library of reusable queries and reports.