Digital Marketing Manager (m/f/d)
Roche
Let’s build a healthier future, together! By combining our unique strengths, we are redefining healthcare through sustainable action and innovation. For a behind-the-scenes look, check out this video (https://www.youtube.com/watch?v=ERe3FE45vDk&t=1s) to see how we at Roche are making personalized health care a reality.
The mySugr GmbH (https://www.mysugr.com/en/about-us) was acquired by Roche in 2017 and our Vienna office is one of Roche's global sites. You will be located here, in the heart of Vienna, no matter if you work on a mySugr®, Accu-Chek®, navify® or any other Roche product or solution. You can read more about the history of mySugr & Roche here (https://www.mysugr.com/en/about-us) .
**Here's what we're looking for:**
As our new **Digital Marketing Manager** **,** you bring a growth mindset and are experienced in leveraging growth marketing strategies such as experimentation, A/B testing, and proactively identifying and testing new growth opportunities. Your approach is highly results-oriented and data-driven, with a strong focus on creating customer-centric marketing initiatives that yield measurable outcomes. You will lead omni-channel marketing efforts, with a particular emphasis on CRM marketing and channel management, ensuring a seamless and impactful customer journey. Additionally, you will collaborate closely with Product Management to drive both the acquisition and retention of subscribers, playing a key role in expanding our reach and maximizing customer value.
**Essential skills for your mission:**
+ CRM tools/ marketing automation (eg. Braze/Salesforce Marketing cloud)
+ Webpage management (eg AEM, storyblock)
+ SEO/GAEO
+ Appstore/ googleplay
+ Social media
+ Ads (e.g. Apple Ads, UAC - Launch, Manage & Optimize)
+ Building engaging customer journeys for revenue growth and patient engagement
+ Have excellent working proficiency in English (German optional)
**Bonus skills:**
+ Experienced working with mobile apps and mobile marketing, performance marketing
+ Diabetes care understanding -> Knowledge of the diabetes industry or other comparable health industries
+ Experienced working in a global organisation
+ Matrix work
+ B2C experience
**What to expect:**
+ Ambitious and passionate people building meaningful products for a global audience
+ An innovative agile working environment allowing for collaboration with really smart people and knowledge sharing in cross-functional teams
+ Loads of benefits (brand new Apple hardware, fitness, public transport, lunch benefit, language classes, professional training budget, chance to join global conferences...)
+ Flexible working hours and home office policy, 5 weeks vacation
+ An amazing office with a rooftop terrace, fully stocked kitchen and amazing barista coffee machines in the middle of Vienna… oh, and did we mention the best team in the world!
In Austria, we have a legal obligation to disclose the minimum salary according to our collective agreement, which is gross EUR 3.455 - per month for this position. But! Rest assured, we offer amazing competitive compensation packages which take into consideration current market trends, therefore you can expect a higher offer that reflects your experience level.
**Who we are and what we care about?**
We are committed to providing a healthy, equal and inclusive working environment for our employees to bring true relief to the patient! We care about family friendly career paths, sustainability, a healthy lifestyle and the flexibility of a modern workplace. We maintain a culture of learning and sharing, as well as open and candid feedback. At every level, there are many opportunities to develop and grow - both professionally and personally.
As a healthcare pioneer committed to transforming the lives of billions of people around the globe, we push boundaries to redefine what is possible. We know that early, accurate diagnosis is essential to maintain health, prevent disease and help advance new, targeted treatments and potential cures for the world’s most serious health problems. We have a passion for innovation and a profound commitment to make a lasting impact on society by continuing to improve the standard of care for humankind. Our culture inspires us to create healthcare that is sustainable, efficient and financially viable. Healthcare that is built on people’s needs, strong data and clinical insights. Healthcare that saves lives.
**Interested?** Great. We’d like to hear from you! Just click that “Apply Now” button and send us your CV in English …. and anything else that you think might impress us.
**Roche is an Equal Opportunity Employer.**
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