Work whereevery momentmattersEvery day more than Hartford HealthCare colleagues come to work with one thing in common Pride in what we do knowing every moment matters here We invite you to become part of Connecticutrsquos most comprehensive healthcare networkThe Digital Marketing Manager will play a pivotal role in shaping and executing Hartford HealthCarersquos digital marketing strategies The Digital Marketing Manager is responsible for overseeing digital campaigns online reputation management marketing data analytics reporting and strategic analysis for improvements in the digital footprint of the organizationThe right candidate will have the ability to lead teams effectively a strong analytical background and have a proven ability to interpret data and present findings to internal customers and executive leadershipKey areas of responsibilitymiddot Oversee the planning execution and optimization of digital marketing campaigns across various channelsmiddot Work with the Director of Digital Marketing to provide strategic recommendations for targeting optimizations and budget allocations Work with creative team to develop engaging content that aligns with brand messagingmiddot Manage all aspects of data collection Utilize analytics tools to track analyze and report on KPIs including ROI and share appropriate metrics with key internal stakeholdersmiddot Assist with the management of the Mar Tech stack including the CRM tool Health Risk Assessments population database related technologiesmiddot Manage the Online Reputation Management program by overseeing the Online Reputation Management Specialist Ensure proper accuracy and monitoring of location and provider information displayed on third party websites Analyze report on consumer perceptionWork whereevery momentmattersEvery day more than Hartford HealthCare colleagues come to work with one thing in common Pride in what we do knowing every moment matters here We invite you to become part of Connecticutrsquos most comprehensive healthcare networkThe Digital Marketing Manager will play a pivotal role in shaping and executing Hartford HealthCarersquos digital marketing strategies The Digital Marketing Manager is responsible for overseeing digital campaigns online reputation management marketing data analytics reporting and strategic analysis for improvements in the digital footprint of the organizationThe right candidate will have the ability to lead teams effectively a strong analytical background and have a proven ability to interpret data and present findings to internal customers and executive leadershipKey areas of responsibilitymiddot Oversee the planning execution and optimization of digital marketing campaigns across various channelsmiddot Work with the Director of Digital Marketing to provide strategic recommendations for targeting optimizations and budget allocations Work with creative team to develop engaging content that aligns with brand messagingmiddot Manage all aspects of data collection Utilize analytics tools to track analyze and report on KPIs including ROI and share appropriate metrics with key internal stakeholdersmiddot Assist with the management of the Mar Tech stack including the CRM tool Health Risk Assessments population database related technologiesmiddot Manage the Online Reputation Management program by overseeing the Online Reputation Management Specialist Ensure proper accuracy and monitoring of location and provider information displayed on third party websites Analyze report on consumer perceptionEducationBachelorrsquos degree in marketing advertising public relations digital media or related fieldMinimum Experience years in digital marketing and analytics experience requiredPreferred Experiencemiddot CRM systems experience including report buildingmiddot Experience with Salesforce Marketing Cloud Marketing Cloud Intelligence formerly Datorama Google Ad Manager Google Analytics Google Tag Manager Facebook Business Manager and other digital marketing tools and platformsmiddot Proficiency in identifying target audiences and gaining insightsmiddot Strong analytical skills and data driven thinkingmiddot Extensive knowledge of digital marketing strategies SEM display social etcmiddot Ability to lead team members effectively with clear expectations and communicationmiddot Ability to prioritize and manage requests from various sources with an ability to work well with varied personalities and deadlinesmiddot Ability to collaborate communicate present and negotiate effectively across disciplines and groups with vendors and with customersmiddot Search Engine Optimization SEO skills a plusWe take great care of careersWith locations around the state Hartford HealthCare offers exciting opportunities for career development and growth Here you are part of an organization on the cutting edge ndash helping to bring new technologies breakthrough treatments and community education to countless men women and children We know that a thriving organization starts with thriving employees we provide a competitive benefits program designed to ensure worklife balance Every moment matters And this isyour momentEducationBachelorrsquos degree in marketing advertising public relations digital media or related fieldMinimum Experience years in digital marketing and analytics experience requiredPreferred Experiencemiddot CRM systems experience including report buildingmiddot Experience with Salesforce Marketing Cloud Marketing Cloud Intelligence formerly Datorama Google Ad Manager Google Analytics Google Tag Manager Facebook Business Manager and other digital marketing tools and platformsmiddot Proficiency in identifying target audiences and gaining insightsmiddot Strong analytical skills and data driven thinkingmiddot Extensive knowledge of digital marketing strategies SEM display social etcmiddot Ability to lead team members effectively with clear expectations and communicationmiddot Ability to prioritize and manage requests from various sources with an ability to work well with varied personalities and deadlinesmiddot Ability to collaborate communicate present and negotiate effectively across disciplines and groups with vendors and with customersmiddot Search Engine Optimization SEO skills a plusWe take great care of careersWith locations around the state Hartford HealthCare offers exciting opportunities for career development and growth Here you are part of an organization on the cutting edge ndash helping to bring new technologies breakthrough treatments and community education to countless men women and children We know that a thriving organization starts with thriving employees we provide a competitive benefits program designed to ensure worklife balance Every moment matters And this isyour moment