**Description:** **Broad Role:** Ownership and management of all digital assets and paid amplification activities for the hotel, driving performance marketing initiatives, ensuring brand consistency, and collaborating cross-functionally to achieve business goals. **Key Responsibilities:** **1. Digital Asset Management** + Manage the hotel’s presence across digital platforms including Brand.com, GMB, OTA, KODDI, TripAdvisor, and online aggregators. + Ensure hygiene, accuracy, and a conversion-optimized presence across all channels along with Marcomms. + Oversee website content updates in collaboration with the Marcomms team. **2. Paid Media & Digital Amplification** + Lead strategy and execution of all Paid Media campaigns for Rooms, F&B, and special initiatives. + Work closely with the media agency for strategic planning, targeting, budgeting, and creative input. + Identify and onboard new digital channels for enhancing performance. + Manage paid campaigns on platforms like Google, Meta (Facebook & Instagram), YouTube, and LinkedIn. **3. Social Media – Paid Focus** + Manage all Paid Social Media campaigns across Meta, YouTube, and LinkedIn. + Collaborate with Marcomms for organic strategy alignment and synergy. + Optimize paid campaigns for maximum reach, engagement, and ROI. **4. Content Collaboration & Campaign Assets** + Co-develop digital campaign content in partnership with the Marcomms team. + Drive digital briefs to ensure the creation of platform-aligned, high-performing creative assets. + Own and manage landing pages, offer pages, campaign messaging, and performance-centric content along with Marcomms. **5. Data & Performance Reporting** + Track, analyze, and report the performance of all digital campaigns. + Share monthly reports and key campaign insights with stakeholders. + Leverage data to continuously optimize and enhance strategies. **6. Cross-Functional Collaboration** + Align with Marcomms to ensure brand consistency and on-point content delivery. + Partner with Sales, Revenue, and F&B teams to support business objectives. + Amplify hotel initiatives through targeted digital campaigns and amplification efforts. **Qualifications:** **Preferred Qualifications & Experience:** + Bachelor’s degree in Marketing, Digital Marketing, or related field. + 3-8 years of experience in digital marketing, preferably in hospitality or a service-led industry. + Strong knowledge of paid media, performance marketing tools, and digital analytics. + Experience in campaign management across Google, Meta, YouTube, and LinkedIn. + Excellent stakeholder management and cross-functional collaboration skills. **Primary Location:** IN-TN-Chennai **Organization:** Park Hyatt Chennai **Job Level:** Full-time **Job:** Marketing **Req ID:** CHE002928 Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.