Broad Role:

Ownership and management of all digital assets and paid amplification activities for the hotel, driving performance marketing initiatives, ensuring brand consistency, and collaborating cross-functionally to achieve business goals.

Key Responsibilities:

1. Digital Asset Management

Manage the hotel’s presence across digital platforms including Brand.com, GMB, OTA, KODDI, TripAdvisor, and online aggregators.Ensure hygiene, accuracy, and a conversion-optimized presence across all channels along with Marcomms.Oversee website content updates in collaboration with the Marcomms team.

2. Paid Media Digital Amplification

Lead strategy and execution of all Paid Media campaigns for Rooms, FB, and special initiatives.Work closely with the media agency for strategic planning, targeting, budgeting, and creative input.Identify and onboard new digital channels for enhancing performance.Manage paid campaigns on platforms like Google, Meta (Facebook Instagram), YouTube, and LinkedIn.

3. Social Media – Paid Focus

Manage all Paid Social Media campaigns across Meta, YouTube, and LinkedIn.Collaborate with Marcomms for organic strategy alignment and synergy.Optimize paid campaigns for maximum reach, engagement, and ROI.

4. Content Collaboration Campaign Assets

Co-develop digital campaign content in partnership with the Marcomms team.Drive digital briefs to ensure the creation of platform-aligned, high-performing creative assets.Own and manage landing pages, offer pages, campaign messaging, and performance-centric content along with Marcomms.

5. Data Performance Reporting

Track, analyze, and report the performance of all digital campaigns.Share monthly reports and key campaign insights with stakeholders.Leverage data to continuously optimize and enhance strategies.

6. Cross-Functional Collaboration

Align with Marcomms to ensure brand consistency and on-point content delivery.Partner with Sales, Revenue, and FB teams to support business objectives.Amplify hotel initiatives through targeted digital campaigns and amplification efforts.

Broad Role:

Ownership and management of all digital assets and paid amplification activities for the hotel, driving performance marketing initiatives, ensuring brand consistency, and collaborating cross-functionally to achieve business goals.

Key Responsibilities:

1. Digital Asset Management

Manage the hotel’s presence across digital platforms including Brand.com, GMB, OTA, KODDI, TripAdvisor, and online aggregators.Ensure hygiene, accuracy, and a conversion-optimized presence across all channels along with Marcomms.Oversee website content updates in collaboration with the Marcomms team.

2. Paid Media Digital Amplification

Lead strategy and execution of all Paid Media campaigns for Rooms, FB, and special initiatives.Work closely with the media agency for strategic planning, targeting, budgeting, and creative input.Identify and onboard new digital channels for enhancing performance.Manage paid campaigns on platforms like Google, Meta (Facebook Instagram), YouTube, and LinkedIn.

3. Social Media – Paid Focus

Manage all Paid Social Media campaigns across Meta, YouTube, and LinkedIn.Collaborate with Marcomms for organic strategy alignment and synergy.Optimize paid campaigns for maximum reach, engagement, and ROI.

4. Content Collaboration Campaign Assets

Co-develop digital campaign content in partnership with the Marcomms team.Drive digital briefs to ensure the creation of platform-aligned, high-performing creative assets.Own and manage landing pages, offer pages, campaign messaging, and performance-centric content along with Marcomms.

5. Data Performance Reporting

Track, analyze, and report the performance of all digital campaigns.Share monthly reports and key campaign insights with stakeholders.Leverage data to continuously optimize and enhance strategies.

6. Cross-Functional Collaboration

Align with Marcomms to ensure brand consistency and on-point content delivery.Partner with Sales, Revenue, and FB teams to support business objectives.Amplify hotel initiatives through targeted digital campaigns and amplification efforts.

Preferred Qualifications Experience:

Bachelor’s degree in Marketing, Digital Marketing, or related field.3-8 years of experience in digital marketing, preferably in hospitality or a service-led industry.Strong knowledge of paid media, performance marketing tools, and digital analytics.Experience in campaign management across Google, Meta, YouTube, and LinkedIn.Excellent stakeholder management and cross-functional collaboration skills.

Preferred Qualifications Experience:

Bachelor’s degree in Marketing, Digital Marketing, or related field.3-8 years of experience in digital marketing, preferably in hospitality or a service-led industry.Strong knowledge of paid media, performance marketing tools, and digital analytics.Experience in campaign management across Google, Meta, YouTube, and LinkedIn.Excellent stakeholder management and cross-functional collaboration skills.