Lakeland, FL
1 day ago
Digital Marketing Manager, Marketing - Lakeland
We are seeking an experienced email marketing expert with hands-on experience utilizing Salesforce Marketing Cloud (SFMC) to develop dynamic email communications. The ideal candidate should be proficient in SFMC AMPscript language and capable of explaining product capabilities to both business and technical audiences. Certification as a Salesforce Marketing Cloud Email Specialist, Consultant, or Admin is preferred. Additionally, this role involves facilitating strategic discussions with internal stakeholders to define and document business and technical requirements based on use cases.  Additional responsibilities include:recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlinesserving as the Marketing digital channel development and implementation subject matter expert for paid searchperformance of assigned digital campaigns and projectseffectively managing established digital channel multimillion dollar executional budgetspromoting digital marketing through participation in department educational training and self-education opportunitiesdedicating time to marketing innovation and quality improvementmanaging special Marketing Communications related assignments
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