Digital Marketing Manager, Fire TV Brand & Integrated Marketing
Amazon.com
The Brand & Integrated Marketing (BIM) team is seeking a Digital Marketing Manager to drive strategic marketing initiatives across Fire TV's owned digital channels. This role will have program ownership of our global email marketing program, manage the Fire TV blog as a key content marketing channel, and collaborate cross-functionally with internal teams to develop and execute marketing strategies that drive business outcomes for the Fire TV storefront website.
Key job responsibilities
- Own strategy, execution, and optimization of Fire TV's global email marketing program
- Develop email segmentation strategies and personalization approaches to improve customer engagement and conversion
- Manage email calendar, campaign planning, and cross-functional stakeholder alignment
- Track and report on email performance metrics, conducting A/B testing to continuously improve results
- Serve as the primary owner of the Fire TV blog, developing content strategy that aligns with broader marketing objectives
- Measure blog performance and iterate on content strategy based on engagement metrics and business impact
- Partner with internal stakeholders and teams to develop marketing strategies that drive business outcomes for the Fire TV storefront recommendations
- Support cross-functional initiatives that enhance the customer experience and drive conversion on the storefront
A day in the life
As a member of the Fire TV Brand & Integrated Marketing team, your day balances strategic planning with hands-on execution. You're constantly connecting dots between email, blog, and website - ensuring Fire TV's owned channels work cohesively to drive customer engagement and business results across global markets.
About the team
The Brand & Integrated Marketing (BIM) team brings Fire TV to life through creative campaigns, owned channels, and strategic partnerships. We're a collaborative, fast-paced team that loves turning big ideas into measurable impact. We connect customers with the content and features they'll love, and have fun doing it.
Key job responsibilities
- Own strategy, execution, and optimization of Fire TV's global email marketing program
- Develop email segmentation strategies and personalization approaches to improve customer engagement and conversion
- Manage email calendar, campaign planning, and cross-functional stakeholder alignment
- Track and report on email performance metrics, conducting A/B testing to continuously improve results
- Serve as the primary owner of the Fire TV blog, developing content strategy that aligns with broader marketing objectives
- Measure blog performance and iterate on content strategy based on engagement metrics and business impact
- Partner with internal stakeholders and teams to develop marketing strategies that drive business outcomes for the Fire TV storefront recommendations
- Support cross-functional initiatives that enhance the customer experience and drive conversion on the storefront
A day in the life
As a member of the Fire TV Brand & Integrated Marketing team, your day balances strategic planning with hands-on execution. You're constantly connecting dots between email, blog, and website - ensuring Fire TV's owned channels work cohesively to drive customer engagement and business results across global markets.
About the team
The Brand & Integrated Marketing (BIM) team brings Fire TV to life through creative campaigns, owned channels, and strategic partnerships. We're a collaborative, fast-paced team that loves turning big ideas into measurable impact. We connect customers with the content and features they'll love, and have fun doing it.
Confirmar seu email: Enviar Email
Todos os Empregos de Amazon.com