This is a hands on, high ownership performance marketing role responsible for rebuilding, growing, and scaling paid search activity for Occasions by Sainsbury’s - a distinct and evolving proposition within the wider Sainsbury’s ecosystem.

The role currently focuses on Paid Search and Shopping, with scope to expand into Affiliate and broader performance marketing channels as the proposition matures.

You will own the end-to-end performance account - from strategy and forecasting to execution, optimisation, and stakeholder communication. This is a self-directed role suited to someone comfortable operating with autonomy, making decisions, and proactively shaping the roadmap in partnership with analytics, tech, and commercial teams.

Key Responsibilities

Performance Marketing Ownership

Own paid search and shopping activation across:   Google Ads Microsoft Ads SA360 Rebuild and develop the Occasions paid search account, setting clear structure, standards, and performance foundations. Manage budgets, pacing, and optimisation to deliver against agreed commercial and performance targets. Lead test and learn initiatives across bidding, keywords, audiences, formats, and creative. Ensure best in class account hygiene, structure, and execution.

 

Strategy, Measurement & Activation

Act as the primary owner of the Occasions performance roadmap, working closely with your manager to align priorities and long-term plans. Own performance forecasting, budget planning, and scenario modelling. Lead performance analysis and insight generation, supported by analytics teams, including:   Incrementality testing Marketing Mix Modelling (MMM) inputs ROI and performance reporting Ensure technical accuracy across tracking, tagging, attribution, and UTM structures. Translate data into clear, actionable recommendations for stakeholders.

Stakeholders Delivery Management

There are no direct reports at present.   Act as the key performance contact for Occasions within:   Sainsbury’s Digital Marketing Analytics & Data Science Marketing Technology Finance & Commercial teams Work closely with platform partners (e.g. Google, Microsoft; affiliates in future) to identify innovation and growth opportunities. Communicate performance clearly and confidently, providing proactive updates rather than reactive reporting.

Ways of Working

Operate with a high degree of autonomy and accountability - this role is resigned for self-management.   Proactively identify opportunities, risks, and improvements - this role is designed for close day to day management of the account.   Be comfortable making decisions, setting direction, and moving work forward independently. Help shape how performance marketing is delivered for a growing proposition.

Essential Criteria  

A few years’ hands on experience in digital performance marketing, ideally within ecommerce or retail. Strong practical experience across:   Google Ads Microsoft Ads SA360 Experience managing significant budgets and delivering against performance KPIs. Solid understanding of performance measurement, with exposure to incrementality and MMM (expertise not required). Good grasp of digital tracking and basic marketing tech concepts (tagging, UTMs, cookies, attribution). Confident working cross functionally in a large organisation. Strong communication, prioritisation, and problem solving skills. A proactive, self starting mindset with commercial awareness.

Desirable

Experience working on new propositions or rebuilding accounts. Exposure to affiliate marketing or broader performance channels. Familiarity with automation, feed management, or large scale account tooling. Understanding of retail calendars, policy compliance, or multi brand environments.

Why This Role

High visibility ownership of a growing proposition. Real influence over strategy, structure, and future channel expansion. Opportunity to shape how performance marketing scales beyond paid search. Clear pathway to increased scope and leadership as the account grows.

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