Reporting to the Head of E Commerce, administers day to day tasks associated with the  Shopify eCommerce platform and collaborates with Stream Labs and Corporate management teams to drive sales growth through SEO and digital marketing campaigns.

Job Requirements:

Own and manage all aspects of daily operation of Shopify eCommerce platform Assist in developing content and digital assets for website, social media, email marketing, digital and print brochures, and other marketing platformsWork with management and functional teams to define KPIs, measure effectiveness of campaigns, and adjust optimize upsell/cross-sell programs as needed.Rapidly plan, execute and measure KPI-based marketing campaigns, A/B tests, etc. Collaborate with sales, operations, and product departments to define marketing needs and develop campaigns and collateral (e.g. seasonal campaigns, bundled offerings, regional and channel-specific packages, etc.)Work with corporate marketing to manage, plan and execute cross-selling, SEO, social media, and email marketing campaigns and communicationsAnalyze and interpret email campaign performance, leverage insights to make improvementsProactively search and identify opportunities to grow brand recognition and awareness through affiliates, conservation efforts, municipalities, and trade organizations

 

Bachelor’s degree in marketing, business, communications, public relations, or advertising3+ years of dedicated marketing experience supporting online sales with consumer or commercial end-users; mix of technical products and SaaS, B2B, B2C, B2B2C in smart building or smart homeFamiliarity with digital marketing data sources (e.g., Google Analytics, Facebook Ads, Google Ads, Programmatic Demand Side Platforms) and metrics/measurement.Proficiency in programming languages a strong plus (e.g. Python, Java, ).Strong written and verbal communication skillsProficient in Shopify site management, Microsoft Office Suite, Email Marketing platforms (MailChimp, SendGrid) and social media management softwareAbility to manage multiple projects with competing priorities, while achieving deadline delivery goalsStrong organizational skills with attention to detailProven ability to work individually and in a team environment