*D.R. Horton, Inc., the largest homebuilder in the U.S.,*was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information. *D.R. Horton, Inc.*is currently looking for a*_Digital Marketing Coordinator_*. The right candidate will plan and coordinate marketing strategies for assigned target markets. Work closely with online and on-site sales teams, leadership teams, and internal teams to implement digital marketing plans that support revenue and volume growth. *Essential Duties and Responsibilities*include the following. Other duties may be assigned. * Conduct market research, analyze benchmarks, and understand customer needs to align with strategies and digital channels * Develop and implement digital marketing roadmaps, create localized content, execute strategies for brand awareness, lead generation and achieving sales targets * Coordinate and create web content including listings, community updates and campaigns to engage and motivate targeted audiences** * Draft and schedule social media posts to maximize engagement at both hyper-local and enterprise levels * Collaborate with teams to design and execute strategic email drip campaigns to support customers through multiple touch points * Implement SEO and SEM best practices including keyword optimization and content alignment to drive web traffic and meet business objectives * Review campaign performance and generate reports for internal stakeholders using CRM dashboards * Collaborate with internal marketing teams and external vendors to ensure content is optimized and delivered effectively across all markets * Prepare and manage budget while tracking metrics including cost per lead, ROI and KPIs to measure campaign effectiveness * Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company * Ability to work overtime * Ability to travel overnight *Education and/or Experience* * Bachelor's degree in Marketing, Communications, or a related field * 3 years of experience creating, developing, managing, and analyzing public-facing marketing campaigns and strategies across multiple digital channels * 2 years of experience managing social media content across multiple social channels * Proficiency with MS Office and email * * *Preferred Qualifications* * Adobe Photoshop, Illustrator, and design skills are a plus * GA4 - Google Analytics * Meta Business Manager/Suite * CRM - Microsoft Dynamics or other CRM platforms * Email marketing technology platforms * Building email marketing drip campaigns * Creating UTM codes * Copywriting - experience with writing SEO detailed descriptions * Experience with Digital Asset Management platforms * Experience with delivering branded content within corporate identity guidelines Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including: * Medical, Dental and Vision * 401(K) * Employee Stock Purchase Plan * Flex Spending Accounts * Life & Disability Insurance * Vacation, Sick, Personal Time and Company Holidays * Multiple Voluntary and Company provided Benefits*//* */Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeopleToo/* **Job:** **Sales* **Organization:** **Home Builder* **Title:** *Digital Marketing Coordinator* **Location:** *North Carolina-Morrisville* **Requisition ID:** *2503192*