Digital Marketing Associate - Freelance, Remote
Magic One
Digital Marketing Associate - Freelance, Remote
Description\nAbout the Client
Our client is a tech-forward, highly rated home-services company specializing in residential plumbing. They combine smart technology, skilled technicians, and a modern customer experience to deliver fast, honest service. The team is scaling paid acquisition to reach more homeowners while maintaining exceptional quality and transparency.
Why does this role exist?
This role exists to build, launch, and optimize a high-performing paid media engine—starting with Google Search and supported by Meta retargeting—to consistently generate qualified plumbing leads at an efficient cost. You’ll implement rigorous conversion tracking, create clear reporting, and deliver ongoing testing and budget recommendations to improve CTR, conversion rate, and ROAS. The objective is to stand up two core search campaigns, establish attribution and dashboards, and iterate quickly to scale lead volume without sacrificing quality.
The Impact you’ll makePaid Search Setup and Tracking\nBuild and launch a city-focused Google Search campaign covering all plumbing services.\nBuild and launch a broad single-service Google Search campaign (e.g., “Water Heater Repairs in Keller, Frisco, Plano”).\nConduct keyword and competitor research using Google Keyword Planner and SEMrush/Ahrefs; structure SKAGs or tightly themed ad groups and assets.\nImplement conversion tracking via Google Tag Manager and GA4; configure ServiceTitan conversion tracking if available/preferred.\nSet up CallRail for call tracking and attribution and connect to GA4/Google Ads where feasible; ensure Meta Pixel is properly implemented for retargeting.\nEnsure landing pages are indexable and healthy via Google Search Console; confirm UTM and naming conventions.\nOngoing Optimization and Testing\nMonitor and optimize bids and bidding strategies (e.g., TCPA/TROAS/manual where appropriate) to improve cost efficiency.\nContinuously test and refine keywords, match types, and negatives; manage search terms and n-gram analysis.\nWrite, test, and iterate ad copy and extensions/assets to lift CTR and conversion rate; monitor and improve Quality Scores.\nPartner with the web team to align landing page copy and relevance to improve QS and conversions.\nAnalytics, Reporting, and Budget Allocation\nBuild Looker Studio dashboards reporting CPC, CTR, Conversion Rate, ROAS; compare campaign types and surfaces.\nAnalyze performance and produce actionable insights with clear weekly summaries and next-step recommendations.\nReallocate budget across campaigns, locations, and services based on CPL/ROAS and lead quality signals (including call outcomes/offline events).\nCross-Channel Retargeting\nPlan and run Meta (Facebook/Instagram) retargeting campaigns to capture lost traffic; coordinate audiences, timing, and creative with search.\nMaintain Meta Business Manager setups and ensure accurate event tracking via Meta Pixel and Conversions API where applicable.\nCollaboration, Documentation, and Communication\nWork closely with the copywriter and web developer to improve ad-to-page alignment and conversion rates.\nCommunicate results, strategy, and next steps clearly to internal stakeholders; proactively flag risks/opportunities.\nDocument campaign structure, tests, and SOPs for repeatability and scale.\n
Skills, Knowledge and ExpertiseRequired:\nGoogle CCP experience (Google Ads certification / Google Certified Professional)\nExperience in managing and optimizing Google Search campaigns end-to-end (build, launch, test, scale) for local services or SMB lead gen.\nProficiency with Google Tag Manager and GA4 conversion/event tracking; able to QA and troubleshoot\nAbility to build and maintain Looker Studio dashboards for executive-ready reporting\nAble to work 9:00 am–5:00 pm Central Time\nWFH Set-Up:\nComputer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.\nInternet speed of at least 40MBPS\nHeadset with an extended mic that has noise cancellation and a webcam\nBack-up computer and internet connection\nQuiet, dedicated workspace at home\n\n\nYour Superpowers:\nTechnical: Google Ads, GTM, GA4, Looker Studio, Google Keyword Planner, Google Search Console, Meta Ads Manager/Business Manager, Meta Pixel, CallRail (or similar), SEMrush/Ahrefs\nAnalytical: A/B testing for ads/landing pages, Excel/Google Sheets modeling for bids/budgets, data-driven decision-making\nDomain: Experience with home services (plumbing/HVAC/electrical/pest) and ServiceTitan or similar CRM is a plus\nSoft skills: Clear communicator, proactively surfaces insights and next steps, highly organized, documents SOPs, collaborates well with copy and web teams, bias for action\nYou should apply if… \nYou love owning performance: from clean tracking to sharp insights to rapid testing that moves CTR, CVR, CPL, and ROAS\nYou’re resourceful and proactive—comfortable making recommendations, validating with data, and iterating fast\nYou care about the customer journey and align ads, offers, and landing pages to drive qualified leads\nYou thrive in a collaborative, accountable environment and communicate clearly with non-technical stakeholders\n\nWhat to expect...
\nWork Setup:\nRemote position\nMust have a reliable internet connection and a quiet workspace\nRequired to provide own computer with Intel Core i5 or something similar or higher operating system\nWorking Hours:\n40 hours per week\nMonday - Friday: 9:00 am - 5:00 pm (Central Time)\nCompensation:\n$6 per hour\nNo benefits package included\n
Benefits
Department: Support & Leadership
Employment Type: Full Time
Location: Philippines
Reporting To: Client via Magic
Compensation: $6.00 / hour
Description\nAbout the Client
Our client is a tech-forward, highly rated home-services company specializing in residential plumbing. They combine smart technology, skilled technicians, and a modern customer experience to deliver fast, honest service. The team is scaling paid acquisition to reach more homeowners while maintaining exceptional quality and transparency.
Why does this role exist?
This role exists to build, launch, and optimize a high-performing paid media engine—starting with Google Search and supported by Meta retargeting—to consistently generate qualified plumbing leads at an efficient cost. You’ll implement rigorous conversion tracking, create clear reporting, and deliver ongoing testing and budget recommendations to improve CTR, conversion rate, and ROAS. The objective is to stand up two core search campaigns, establish attribution and dashboards, and iterate quickly to scale lead volume without sacrificing quality.
The Impact you’ll makePaid Search Setup and Tracking\nBuild and launch a city-focused Google Search campaign covering all plumbing services.\nBuild and launch a broad single-service Google Search campaign (e.g., “Water Heater Repairs in Keller, Frisco, Plano”).\nConduct keyword and competitor research using Google Keyword Planner and SEMrush/Ahrefs; structure SKAGs or tightly themed ad groups and assets.\nImplement conversion tracking via Google Tag Manager and GA4; configure ServiceTitan conversion tracking if available/preferred.\nSet up CallRail for call tracking and attribution and connect to GA4/Google Ads where feasible; ensure Meta Pixel is properly implemented for retargeting.\nEnsure landing pages are indexable and healthy via Google Search Console; confirm UTM and naming conventions.\nOngoing Optimization and Testing\nMonitor and optimize bids and bidding strategies (e.g., TCPA/TROAS/manual where appropriate) to improve cost efficiency.\nContinuously test and refine keywords, match types, and negatives; manage search terms and n-gram analysis.\nWrite, test, and iterate ad copy and extensions/assets to lift CTR and conversion rate; monitor and improve Quality Scores.\nPartner with the web team to align landing page copy and relevance to improve QS and conversions.\nAnalytics, Reporting, and Budget Allocation\nBuild Looker Studio dashboards reporting CPC, CTR, Conversion Rate, ROAS; compare campaign types and surfaces.\nAnalyze performance and produce actionable insights with clear weekly summaries and next-step recommendations.\nReallocate budget across campaigns, locations, and services based on CPL/ROAS and lead quality signals (including call outcomes/offline events).\nCross-Channel Retargeting\nPlan and run Meta (Facebook/Instagram) retargeting campaigns to capture lost traffic; coordinate audiences, timing, and creative with search.\nMaintain Meta Business Manager setups and ensure accurate event tracking via Meta Pixel and Conversions API where applicable.\nCollaboration, Documentation, and Communication\nWork closely with the copywriter and web developer to improve ad-to-page alignment and conversion rates.\nCommunicate results, strategy, and next steps clearly to internal stakeholders; proactively flag risks/opportunities.\nDocument campaign structure, tests, and SOPs for repeatability and scale.\n
Skills, Knowledge and ExpertiseRequired:\nGoogle CCP experience (Google Ads certification / Google Certified Professional)\nExperience in managing and optimizing Google Search campaigns end-to-end (build, launch, test, scale) for local services or SMB lead gen.\nProficiency with Google Tag Manager and GA4 conversion/event tracking; able to QA and troubleshoot\nAbility to build and maintain Looker Studio dashboards for executive-ready reporting\nAble to work 9:00 am–5:00 pm Central Time\nWFH Set-Up:\nComputer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.\nInternet speed of at least 40MBPS\nHeadset with an extended mic that has noise cancellation and a webcam\nBack-up computer and internet connection\nQuiet, dedicated workspace at home\n\n\nYour Superpowers:\nTechnical: Google Ads, GTM, GA4, Looker Studio, Google Keyword Planner, Google Search Console, Meta Ads Manager/Business Manager, Meta Pixel, CallRail (or similar), SEMrush/Ahrefs\nAnalytical: A/B testing for ads/landing pages, Excel/Google Sheets modeling for bids/budgets, data-driven decision-making\nDomain: Experience with home services (plumbing/HVAC/electrical/pest) and ServiceTitan or similar CRM is a plus\nSoft skills: Clear communicator, proactively surfaces insights and next steps, highly organized, documents SOPs, collaborates well with copy and web teams, bias for action\nYou should apply if… \nYou love owning performance: from clean tracking to sharp insights to rapid testing that moves CTR, CVR, CPL, and ROAS\nYou’re resourceful and proactive—comfortable making recommendations, validating with data, and iterating fast\nYou care about the customer journey and align ads, offers, and landing pages to drive qualified leads\nYou thrive in a collaborative, accountable environment and communicate clearly with non-technical stakeholders\n\nWhat to expect...
\nWork Setup:\nRemote position\nMust have a reliable internet connection and a quiet workspace\nRequired to provide own computer with Intel Core i5 or something similar or higher operating system\nWorking Hours:\n40 hours per week\nMonday - Friday: 9:00 am - 5:00 pm (Central Time)\nCompensation:\n$6 per hour\nNo benefits package included\n
Benefits
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