**Description:** • **Digital Strategy & Content** : Manage and optimize the official resort website and all content including OTA, ensuring brand alignment and superior user experience (UX). Lead all resort SEO efforts. • **Performance Advertising (ROAS Focus)** : Plan, execute, and monitor all paid digital campaigns (SEM, Display, Social Ads) to achieve maximum Return on Ad Spend (ROAS) and direct booking targets. • **Social Media Management** : Execute the daily social media strategy and content calendar (Instagram, Facebook, etc.) to boost brand engagement and foster community growth in line with The Standard's unique voice. • **CRM & Email Marketing** : Design and deploy targeted email campaigns and newsletters via the CRM system to drive repeat business, nurture leads, and maximize customer lifetime value (CLV). • **Analytics & Reporting** : Generate precise weekly and monthly performance reports on all digital channels, providing actionable insights and competitive benchmarking to inform future strategies. **Qualifications:** • **Digital Strategy & Content** : Manage and optimize the official resort website and all content including OTA, ensuring brand alignment and superior user experience (UX). Lead all resort SEO efforts. • **Performance Advertising (ROAS Focus)** : Plan, execute, and monitor all paid digital campaigns (SEM, Display, Social Ads) to achieve maximum Return on Ad Spend (ROAS) and direct booking targets. • **Social Media Management** : Execute the daily social media strategy and content calendar (Instagram, Facebook, etc.) to boost brand engagement and foster community growth in line with The Standard's unique voice. • **CRM & Email Marketing** : Design and deploy targeted email campaigns and newsletters via the CRM system to drive repeat business, nurture leads, and maximize customer lifetime value (CLV). • **Analytics & Reporting** : Generate precise weekly and monthly performance reports on all digital channels, providing actionable insights and competitive benchmarking to inform future strategies. **Primary Location:** MV-Raa Atoll **Organization:** Standard Maldives **Job Level:** Full-time **Job:** Digital **Req ID:** RAA000172 Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.