Digital Marketing Analyst
Ford
Collaboration with multiple teams for pricing, promotions, and markets are essential to maintain the European Build & Price Configurator as per Marketing Requirements
B.Com / M.Com
Passionate about Automobile Industry
Exposure to Technical tools (passionate to learn and adopt to tools)
Collaborate: Reachout to various teams and contacts – Central Pricing, markets, Promotions & Accessories, Stock, and Ordering teams – to collect all the necessary data. This includes the latest pricing, promotions, translations, images, tech specs, and crucial stock availability details for current and previous model years. Author : You input the actual pricing documents and content. A big part of this step is making sure the data is structured correctly to flow between different systems (like the configurator and e-commerce platform) and ensuring consistency, especially in product codes, across channels and markets. You might also need to refine or re-author data based on initial checks or feedback. Validate: Before anything goes out, you'll thoroughly check all the inputs, the content you've authored. You need to make sure everything is accurate for the previews. Set Up and Check Preview Sites: You'll coordinate with the IT teams to get preview links for the sites where the changes will appear (like EDU or Inventory previews). It's important to check these previews yourself to ensure the data and content are displaying correctly before sharing them. Market Review and Secure Approval: Share preview sites with your market contacts. This is where you gather their feedback, address any questions or issues they raise, and follow up diligently to get their final approval on the content and data. Finalize : Once you have official approval emails from the markets, you initiate the request to publish the approved content and data to the live sites.
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