New York, NY, US
1 day ago
Digital Marketing Analyst, Zappos & Shopbop
Amazon Digital Marketing, across Zappos and Shopbop, is looking for a Digital Marketing Analyst to support in the daily reporting, forecasting, and analysis of our marketing program. This consists of support on weekly and monthly business reviews, day to day performance pacing, and ad hoc analysis to help identify opportunities to drive the business further. Teamwork, time management, strong communication skills, and attention to detail are crucial for success in this role.

Key job responsibilities
• Execution of weekly business reports, as well as monthly business reports
• Budget tracking, managing month-to-date pacing and leading accruals process and accuracy
• Analyze performance data, brand lift studies, and campaign reports to extra meaningful insights
• Support the Sr. Planner of Digital Marketing in building new models and trackers to support business goals
• Assist in the development of media measurement frameworks to track and measure paid media’s impact on topline business goals
• Lead and execute the onboarding of our MMM
• Translate media performance into business context with strategic recommendations for other cross channel partners
• Support in the training and building of forecast documents across other marketing teams
• Partner with the Sr. Planner of Digital Marketing in building of daily, weekly, monthly, and annual forecasts
• Work closely with agencies to ensure alignment across forecasts, as well as reporting insights
• Share performance insights with wider marketing teams, to help support the story telling of ongoing docs
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