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We are currently seeking an experienced professional to join our team in the role of Digital Market Activation Analyst.

Business: Global Transformation

Principal responsibilities

The Market Activation Analyst supports the Market Activation Manager in their accountabilities for delivering WPB Digital products to global markets and will support activity required to deliver those accountabilities.

Specifically, the Market Activation Analyst will support the following business readiness activity:

Change Business Readiness:

Support analysis and production of change impact assessment and Go To Market (GTM) plan.Support detailed operational impact assessment.Where required, ensure MI analytics reporting is in place.Ensure compliance to any relevant in-country regulatory approvals and governance.Support ongoing adoption and benefits tracking.

Customer Activation Planning:

Maintain visibility of the delivery plans and interface with stakeholders to support the management of the customer activation and Go To Market (GTM) plans and milestones for customer activation, tracking dependencies and constraints.Support all business readiness activity associated with an individual release of new features (including training, communications, operational impact assessment, procedures, MI, release approach etc.).Support markets with production of internal and external comms, training materials, migration and implementation approach definition, providing consistent support and materials that maximize reuse.

Pilot:

Support pilot, migration and customer activation and GTM planning to ensure an approach is in place for each feature activation.

Customer Activation:

Support go / no go activity, ensuring all governance is met.Support a go / no go call, ensuring the relevant documentation and approvals are obtained before customer go live.Support hypercare calls to track post activation impacts and produce reporting in line with global Market Activation standards.