§ Develop overall strategic direction and action plans for digital marketing and e-commerce to drive the growth of online revenue from rooms,FB and supporting businesses.
制定数字营销及电子商务整体战略方向与行动计划，驱动线上客房、餐饮及配套业务收入增长。
§ Manage the hotel's e-commerce budget, maintain cooperative relationships with core suppliers and agencies, and act as the primary contact.
统筹酒店电子商务预算管控，维护核心供应商及代理机构合作关系，承担对接首要职责。
§ Continuously track industry dynamics, trends, key issues and platform functions, and regularly provide industry insights and digital marketing knowledge popularization to the management.
持续追踪行业动态、趋势、核心问题及平台功能，定期向管理层输出行业洞察及数字营销知识普及。
§ Engage with relevant e-commerce stakeholders (suppliers, agencies, media partners, etc.) as needed to explore best practices.
按需对接电商行业相关方（供应商、代理、媒体伙伴等），挖掘最佳实践经验。
§ Collaborate with agencies to develop project timelines and goals, and supervise the implementation progress and achievement of results throughout the process.
与代理机构协同制定项目时间表及目标，全程监督执行进度与成果达成。
§ Work with the ADOC to execute and monitor all online advertising campaigns for optimal results.
联动市场传媒副总监，执行并监控线上广告推广，优化投放效果。
§ Monitor the hotel's online exposure performance on major search engines, and cooperate with the Corporate Digital Marketing Team and designated search agencies to improve search conversion.
监测酒店在主流搜索引擎的线上曝光表现，协同集团数字营销团队及指定搜索代理机构提升搜索转化。
§ Analyze website traffic data to accurately identify business growth trends and opportunities.
分析网站流量数据，精准识别业务增长趋势与机会点。
§ Ensure that the hotel's information on all authorized online distribution channels is updated in real time and complies with unified brand standards.
确保酒店在所有授权线上分销渠道的信息实时更新，且符合品牌统一标准。
§ Expand cooperation with third-party platforms to explore new online growth points for rooms, FB and other businesses.
拓展第三方平台合作，发掘客房、餐饮业务等新的线上增长点。
§ Operate the hotel's content and interactive activities on authorized social media platforms in accordance with brand policy norms.
依据品牌政策规范，运营酒店在授权社交媒体平台的内容及互动活动。
§ Track online brand reputation using reputation monitoring tools, identify operational issues affecting ratings, and report to the management for resolution.
运用声誉监测工具跟踪线上品牌口碑，识别影响评级的运营问题并上报管理层推动解决。
§ Participate in regular revenue strategy, FB marketing meetings, and implement executive actions related to the strategies..
参与收入战略、餐饮营销定期会议，落地战略相关执行动作。
§ Strictly abide by all systems and processes formulated by the Marketing Division..
严格遵守营销部门制定的各项制度流程。
§ Ensure that all business communications are responded to and handled within 24 hours or in accordance with standard time limits.
确保24小时内或按标准时限响应并处理所有商务沟通事宜。
§ Develop overall strategic direction and action plans for digital marketing and e-commerce to drive the growth of online revenue from rooms,FB and supporting businesses.
制定数字营销及电子商务整体战略方向与行动计划，驱动线上客房、餐饮及配套业务收入增长。
§ Manage the hotel's e-commerce budget, maintain cooperative relationships with core suppliers and agencies, and act as the primary contact.
统筹酒店电子商务预算管控，维护核心供应商及代理机构合作关系，承担对接首要职责。
§ Continuously track industry dynamics, trends, key issues and platform functions, and regularly provide industry insights and digital marketing knowledge popularization to the management.
持续追踪行业动态、趋势、核心问题及平台功能，定期向管理层输出行业洞察及数字营销知识普及。
§ Engage with relevant e-commerce stakeholders (suppliers, agencies, media partners, etc.) as needed to explore best practices.
按需对接电商行业相关方（供应商、代理、媒体伙伴等），挖掘最佳实践经验。
§ Collaborate with agencies to develop project timelines and goals, and supervise the implementation progress and achievement of results throughout the process.
与代理机构协同制定项目时间表及目标，全程监督执行进度与成果达成。
§ Work with the ADOC to execute and monitor all online advertising campaigns for optimal results.
联动市场传媒副总监，执行并监控线上广告推广，优化投放效果。
§ Monitor the hotel's online exposure performance on major search engines, and cooperate with the Corporate Digital Marketing Team and designated search agencies to improve search conversion.
监测酒店在主流搜索引擎的线上曝光表现，协同集团数字营销团队及指定搜索代理机构提升搜索转化。
§ Analyze website traffic data to accurately identify business growth trends and opportunities.
分析网站流量数据，精准识别业务增长趋势与机会点。
§ Ensure that the hotel's information on all authorized online distribution channels is updated in real time and complies with unified brand standards.
确保酒店在所有授权线上分销渠道的信息实时更新，且符合品牌统一标准。
§ Expand cooperation with third-party platforms to explore new online growth points for rooms, FB and other businesses.
拓展第三方平台合作，发掘客房、餐饮业务等新的线上增长点。
§ Operate the hotel's content and interactive activities on authorized social media platforms in accordance with brand policy norms.
依据品牌政策规范，运营酒店在授权社交媒体平台的内容及互动活动。
§ Track online brand reputation using reputation monitoring tools, identify operational issues affecting ratings, and report to the management for resolution.
运用声誉监测工具跟踪线上品牌口碑，识别影响评级的运营问题并上报管理层推动解决。
§ Participate in regular revenue strategy, FB marketing meetings, and implement executive actions related to the strategies..
参与收入战略、餐饮营销定期会议，落地战略相关执行动作。
§ Strictly abide by all systems and processes formulated by the Marketing Division..
严格遵守营销部门制定的各项制度流程。
§ Ensure that all business communications are responded to and handled within 24 hours or in accordance with standard time limits.
确保24小时内或按标准时限响应并处理所有商务沟通事宜。
§ Develop overall strategic direction and action plans for digital marketing and e-commerce to drive the growth of online revenue from rooms,FB and supporting businesses.
制定数字营销及电子商务整体战略方向与行动计划，驱动线上客房、餐饮及配套业务收入增长。
§ Manage the hotel's e-commerce budget, maintain cooperative relationships with core suppliers and agencies, and act as the primary contact.
统筹酒店电子商务预算管控，维护核心供应商及代理机构合作关系，承担对接首要职责。
§ Continuously track industry dynamics, trends, key issues and platform functions, and regularly provide industry insights and digital marketing knowledge popularization to the management.
持续追踪行业动态、趋势、核心问题及平台功能，定期向管理层输出行业洞察及数字营销知识普及。
§ Engage with relevant e-commerce stakeholders (suppliers, agencies, media partners, etc.) as needed to explore best practices.
按需对接电商行业相关方（供应商、代理、媒体伙伴等），挖掘最佳实践经验。
§ Collaborate with agencies to develop project timelines and goals, and supervise the implementation progress and achievement of results throughout the process.
与代理机构协同制定项目时间表及目标，全程监督执行进度与成果达成。
§ Work with the ADOC to execute and monitor all online advertising campaigns for optimal results.
联动市场传媒副总监，执行并监控线上广告推广，优化投放效果。
§ Monitor the hotel's online exposure performance on major search engines, and cooperate with the Corporate Digital Marketing Team and designated search agencies to improve search conversion.
监测酒店在主流搜索引擎的线上曝光表现，协同集团数字营销团队及指定搜索代理机构提升搜索转化。
§ Analyze website traffic data to accurately identify business growth trends and opportunities.
分析网站流量数据，精准识别业务增长趋势与机会点。
§ Ensure that the hotel's information on all authorized online distribution channels is updated in real time and complies with unified brand standards.
确保酒店在所有授权线上分销渠道的信息实时更新，且符合品牌统一标准。
§ Expand cooperation with third-party platforms to explore new online growth points for rooms, FB and other businesses.
拓展第三方平台合作，发掘客房、餐饮业务等新的线上增长点。
§ Operate the hotel's content and interactive activities on authorized social media platforms in accordance with brand policy norms.
依据品牌政策规范，运营酒店在授权社交媒体平台的内容及互动活动。
§ Track online brand reputation using reputation monitoring tools, identify operational issues affecting ratings, and report to the management for resolution.
运用声誉监测工具跟踪线上品牌口碑，识别影响评级的运营问题并上报管理层推动解决。
§ Participate in regular revenue strategy, FB marketing meetings, and implement executive actions related to the strategies..
参与收入战略、餐饮营销定期会议，落地战略相关执行动作。
§ Strictly abide by all systems and processes formulated by the Marketing Division..
严格遵守营销部门制定的各项制度流程。
§ Ensure that all business communications are responded to and handled within 24 hours or in accordance with standard time limits.
确保24小时内或按标准时限响应并处理所有商务沟通事宜。
§ Develop overall strategic direction and action plans for digital marketing and e-commerce to drive the growth of online revenue from rooms,FB and supporting businesses.
制定数字营销及电子商务整体战略方向与行动计划，驱动线上客房、餐饮及配套业务收入增长。
§ Manage the hotel's e-commerce budget, maintain cooperative relationships with core suppliers and agencies, and act as the primary contact.
统筹酒店电子商务预算管控，维护核心供应商及代理机构合作关系，承担对接首要职责。
§ Continuously track industry dynamics, trends, key issues and platform functions, and regularly provide industry insights and digital marketing knowledge popularization to the management.
持续追踪行业动态、趋势、核心问题及平台功能，定期向管理层输出行业洞察及数字营销知识普及。
§ Engage with relevant e-commerce stakeholders (suppliers, agencies, media partners, etc.) as needed to explore best practices.
按需对接电商行业相关方（供应商、代理、媒体伙伴等），挖掘最佳实践经验。
§ Collaborate with agencies to develop project timelines and goals, and supervise the implementation progress and achievement of results throughout the process.
与代理机构协同制定项目时间表及目标，全程监督执行进度与成果达成。
§ Work with the ADOC to execute and monitor all online advertising campaigns for optimal results.
联动市场传媒副总监，执行并监控线上广告推广，优化投放效果。
§ Monitor the hotel's online exposure performance on major search engines, and cooperate with the Corporate Digital Marketing Team and designated search agencies to improve search conversion.
监测酒店在主流搜索引擎的线上曝光表现，协同集团数字营销团队及指定搜索代理机构提升搜索转化。
§ Analyze website traffic data to accurately identify business growth trends and opportunities.
分析网站流量数据，精准识别业务增长趋势与机会点。
§ Ensure that the hotel's information on all authorized online distribution channels is updated in real time and complies with unified brand standards.
确保酒店在所有授权线上分销渠道的信息实时更新，且符合品牌统一标准。
§ Expand cooperation with third-party platforms to explore new online growth points for rooms, FB and other businesses.
拓展第三方平台合作，发掘客房、餐饮业务等新的线上增长点。
§ Operate the hotel's content and interactive activities on authorized social media platforms in accordance with brand policy norms.
依据品牌政策规范，运营酒店在授权社交媒体平台的内容及互动活动。
§ Track online brand reputation using reputation monitoring tools, identify operational issues affecting ratings, and report to the management for resolution.
运用声誉监测工具跟踪线上品牌口碑，识别影响评级的运营问题并上报管理层推动解决。
§ Participate in regular revenue strategy, FB marketing meetings, and implement executive actions related to the strategies..
参与收入战略、餐饮营销定期会议，落地战略相关执行动作。
§ Strictly abide by all systems and processes formulated by the Marketing Division..
严格遵守营销部门制定的各项制度流程。
§ Ensure that all business communications are responded to and handled within 24 hours or in accordance with standard time limits.
确保24小时内或按标准时限响应并处理所有商务沟通事宜。