**Description:** § Develop overall strategic direction and action plans for digital marketing and e-commerce to drive the growth of online revenue from rooms,F&Band supporting businesses. 制定数字营销及电子商务整体战略方向与行动计划，驱动线上客房、餐饮及配套业务收入增长。 § Manage the hotel's e-commerce budget, maintain cooperative relationships with core suppliers and agencies, and act as the primary contact. 统筹酒店电子商务预算管控，维护核心供应商及代理机构合作关系，承担对接首要职责。 § Continuously track industry dynamics, trends, key issues and platform functions, and regularly provide industry insights and digital marketing knowledge popularization to the management. 持续追踪行业动态、趋势、核心问题及平台功能，定期向管理层输出行业洞察及数字营销知识普及。 § Engage with relevant e-commerce stakeholders (suppliers, agencies, media partners, etc.) as needed to explore best practices. 按需对接电商行业相关方（供应商、代理、媒体伙伴等），挖掘最佳实践经验。 § Collaborate with agencies to develop project timelines and goals, and supervise the implementation progress and achievement of results throughout the process. 与代理机构协同制定项目时间表及目标，全程监督执行进度与成果达成。 § Work with the ADOC to execute and monitor all online advertising campaigns for optimal results. 联动市场传媒副总监，执行并监控线上广告推广，优化投放效果。 § Monitor the hotel's online exposure performance on major search engines, and cooperate with the Corporate Digital Marketing Team and designated search agencies to improve search conversion. 监测酒店在主流搜索引擎的线上曝光表现，协同集团数字营销团队及指定搜索代理机构提升搜索转化。 § Analyze website traffic data to accurately identify business growth trends and opportunities. 分析网站流量数据，精准识别业务增长趋势与机会点。 § Ensure that the hotel's information on all authorized online distribution channels is updated in real time and complies with unified brand standards. 确保酒店在所有授权线上分销渠道的信息实时更新，且符合品牌统一标准。 § Expand cooperation with third-party platforms to explore new online growth points for rooms, F&B andotherbusinesses. 拓展第三方平台合作，发掘客房、餐饮业务等新的线上增长点。 § Operate the hotel's content and interactive activities on authorized social media platforms in accordance with brand policy norms. 依据品牌政策规范，运营酒店在授权社交媒体平台的内容及互动活动。 § Track online brand reputation using reputation monitoring tools, identify operational issues affecting ratings, and report to the management for resolution. 运用声誉监测工具跟踪线上品牌口碑，识别影响评级的运营问题并上报管理层推动解决。 § Participate in regular revenue strategy, F&B marketing meetings, and implement executive actions related to the strategies.. 参与收入战略、餐饮营销定期会议，落地战略相关执行动作。 § Strictly abide by all systems and processes formulated by the Marketing Division.. 严格遵守营销部门制定的各项制度流程。 § Ensure that all business communications are responded to and handled within 24 hours or in accordance with standard time limits. 确保24小时内或按标准时限响应并处理所有商务沟通事宜。 **Qualifications:** § Develop overall strategic direction and action plans for digital marketing and e-commerce to drive the growth of online revenue from rooms,F&Band supporting businesses. 制定数字营销及电子商务整体战略方向与行动计划，驱动线上客房、餐饮及配套业务收入增长。 § Manage the hotel's e-commerce budget, maintain cooperative relationships with core suppliers and agencies, and act as the primary contact. 统筹酒店电子商务预算管控，维护核心供应商及代理机构合作关系，承担对接首要职责。 § Continuously track industry dynamics, trends, key issues and platform functions, and regularly provide industry insights and digital marketing knowledge popularization to the management. 持续追踪行业动态、趋势、核心问题及平台功能，定期向管理层输出行业洞察及数字营销知识普及。 § Engage with relevant e-commerce stakeholders (suppliers, agencies, media partners, etc.) as needed to explore best practices. 按需对接电商行业相关方（供应商、代理、媒体伙伴等），挖掘最佳实践经验。 § Collaborate with agencies to develop project timelines and goals, and supervise the implementation progress and achievement of results throughout the process. 与代理机构协同制定项目时间表及目标，全程监督执行进度与成果达成。 § Work with the ADOC to execute and monitor all online advertising campaigns for optimal results. 联动市场传媒副总监，执行并监控线上广告推广，优化投放效果。 § Monitor the hotel's online exposure performance on major search engines, and cooperate with the Corporate Digital Marketing Team and designated search agencies to improve search conversion. 监测酒店在主流搜索引擎的线上曝光表现，协同集团数字营销团队及指定搜索代理机构提升搜索转化。 § Analyze website traffic data to accurately identify business growth trends and opportunities. 分析网站流量数据，精准识别业务增长趋势与机会点。 § Ensure that the hotel's information on all authorized online distribution channels is updated in real time and complies with unified brand standards. 确保酒店在所有授权线上分销渠道的信息实时更新，且符合品牌统一标准。 § Expand cooperation with third-party platforms to explore new online growth points for rooms, F&B andotherbusinesses. 拓展第三方平台合作，发掘客房、餐饮业务等新的线上增长点。 § Operate the hotel's content and interactive activities on authorized social media platforms in accordance with brand policy norms. 依据品牌政策规范，运营酒店在授权社交媒体平台的内容及互动活动。 § Track online brand reputation using reputation monitoring tools, identify operational issues affecting ratings, and report to the management for resolution. 运用声誉监测工具跟踪线上品牌口碑，识别影响评级的运营问题并上报管理层推动解决。 § Participate in regular revenue strategy, F&B marketing meetings, and implement executive actions related to the strategies.. 参与收入战略、餐饮营销定期会议，落地战略相关执行动作。 § Strictly abide by all systems and processes formulated by the Marketing Division.. 严格遵守营销部门制定的各项制度流程。 § Ensure that all business communications are responded to and handled within 24 hours or in accordance with standard time limits. 确保24小时内或按标准时限响应并处理所有商务沟通事宜。 **Primary Location:** CN-61-Xi%27an **Organization:** Grand Hyatt Xi%27an **Job Level:** Full-time **Job:** Digital **Req ID:** XIA001499 Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.