**POSITION SNAPSHOT** Location: Lisbon, Portugal Company: Nespresso Portugal Full-time Mandatory English **POSITION SUMMARY** As a **Digital Experience Specialist** you will be responsible for UX (User Experience), customer journeys and ePersonalization strategies across Nespresso B2C and B2B e-commerce platforms to deliver an exceptional shopping experience, with a data-driven and customer-centric mindset and upon customer satisfaction targets. You will also be responsible for setting high standards in UI (User Interface), through web interfaces design and e-merchandising strategies, and for planning Content and Conversion Rate Optimizations. In this role you will partner with a wide variety of cross-functional teams to gather and leverage relevant online and customer insights/feedback and ensure relevant and best-in-class online customer journeys for new and returning e-commerce visitors, to increase sales and customer satisfaction. The ideal candidate is passionate about creating innovative and high-quality online user experiences and has a strong ability to combine creativity and customer centricity through data-driven insights. **At Nestlé, we are firmly committed to equal opportunities for men and women, as well as to age diversity, ethnicity, nationality, sexual orientation, social origin, religion or belief, and disability.** **A DAY IN THE LIFE OF A DIGITAL EXPERIENCE SPECIALIST** **Account for a best-in-class UX/UI - User Experience & User Interface** - Define and manage the annual UX/UI activities roadmap, by leveraging online reporting/analytics tools, customer insights and feedback, and secure delivery in time, quality and compliant project execution across platforms and devices - Design e-merchandising and content strategies according to local/ global guidelines, target audiences and online insights, by using UI mockups and prototypes to illustrate user flows and interactions across devices, and ensure best in class implementation - Collect and evaluate requirements for new features, business products and services deployment, by collaborating with cross-functional teams (from business/commercial to technical and operations) and keeping a customer-centric mindset - Create functional and visually compelling user flows and mockups for new features, business products and services deployment, and by doing so also drive awareness for online UX/UI best practices and support strong omnichannel strategies - Support the identification and resolution of UX/UI issues through local or international support/operations teams. - Build UX/UI standards and governance, promote a collaborative network to drive UX/UI awareness and provide guidance for best practices implementation and consistency across devices and platforms **Optimize customer journeys, personalization and web funnels performance** - Define personalized and consistent best in class customer journeys across Nespresso E-commerce channels to drive conversion. - Develop an e-Personalization playbook to build and maintain personalization use cases and audiences, and promote report building and performance-based recommendations to optimize personalized content and customer journeys in collaboration with Analytics and CRM teams - Manage the AB Testing roadmap and agency in collaboration with Data & Performance team to define and evaluate the performance of test cases, and plan the implementation of winning variants within the Ecommerce team. - Partner with local cross-functional teams to drive optimizations in on-site conversion funnels, **WHAT WILL MAKE YOU SUCESSFUL** **Collaborative and knowledgeable expert** - Build an UX/UI state of mind through playbooks, best practices and guidelines as much as by fostering collaboration, awareness and engagement across Nespresso Portugal and HQ teams - Work closely with agencies and cross-functional teams - Act as a knowledge & matter expert on assigned e-commerce scopes, providing guidance & recommendations, and contributing to UX/UI expertise within the organization. **Experience linked with Performance** - Stay updated on industry trends and best practices - Leverage user flows, wireframing and mockup tools (like Figma) to articulate UX/UI design concepts into user-friendly and visual demonstrations - Leverage basic knowledge of HMTL, CSS and JS to support best-in-class UX/UI implementations, and web accessibility - Gather and keep track of customer insights and analytics and identify UX/UI report building needs. - Promote consistent, contextual & relevant UX/UI and personalized customer journeys across all ecommerce platforms (including desktop, mobile sites and app), to increase conversion through the funnel - Contribute to the definition of local eCommerce strategy and tactics, the annual OP and OMP by leading UX/UI topics **Education & Experience** + Minimum of 3 years’ experience in UX/UI, e-merchandising and eCommerce platforms management (including mobile) – **mandatory** + Proven experience in online experience management and optimization (Eg.: Content, Merchandising, Experience & Interface, customer journeys/web funnels & personalization) through data-driven insights – **mandatory** + Strong understanding of UX/UI guidelines, from desktop vs mobile user experiences principles to best practices for designing intuitive and responsive interfaces – **mandatory** + Strong knowledge of web accessibility standards/ guidelines – **mandatory** + Proficiency in user flows design, wireframing and mockup tools (like Figma) – **mandatory** + Experience with ePersonalization, A/B testing and conversion rate optimization + Basic knowledge of HMTL, CSS and JS + Ability to use analytics tools (GA4, Glassbox,...) to build relevant insights + Creative thinker with a conversion optimization mindset + Cross-functional team working skills with an ability to collaborate closely and gain alignment + Experience working on complex and time-critical projects + Ability to present findings through clear messages and, as a nice to have, storytelling + Excellent written and verbal communication skills and English fluency – **mandatory** + Skills in project management – nice to have