Job responsibilitiesLead the development and execution of a comprehensive local digital strategy aligned with global and organizational objectives.Design, plan, and optimize digital campaigns and activities across multiple channels (e.g., website, mobile app).Develop detailed campaign plans, including audience segmentation, messaging, and budget allocation.Collaborate with global and cross-functional teams to enhance digital tools and platforms.Provide operational support to B2B Customer Care teams, troubleshooting and escalating technical issues as needed.Monitor and analyze data analytics and market trends to inform strategy and decision-making.Cultivate and maintain relationships with digital partners and vendors, negotiating contracts and exploring new collaboration opportunities.Provide technical support and training to frontline teams, including onboarding and ongoing skill development.Oversee the development and implementation of new digital platforms, conducting usability testing and UX/UI audits.Lead cross-functional projects to execute digital initiatives within scope, budget, and timeline.Ensure all digital activities comply with relevant laws, regulations, and corporate policies, conducting regular compliance audits.Generate and present analytic reports to management, providing actionable insights and strategic recommendations.Develop and monitor detailed implementation plans for digital initiatives, ensuring timely delivery and successful outcomes.Required qualifications (optional)Education:University degree required; higher education in Digital Marketing, Information Technology, or related disciplines is preferred.Work Experience:2–3 years in Business Analyst or System Analyst roles.1–2 years in FMCG business (preferred but not mandatory).Skills:Demonstrable experience in managing digital activities: paid campaigns, email marketing, affiliate programs.Fluency in digital analytics and data-driven decision making.Ability to manage multiple projects in a fast-paced, deadline-driven environment.Proven ability to build consensus and work effectively within cross-departmental teams.Strong communication and stakeholder management skills.Fluent in English and Armenian.