**Location: Chiswick | Hybrid (50% office / 50% remote)** **Your Role** As a Digital Customer Experience & Loyalty Specialist, you’ll play a key role in shaping how Starbucks connects with customers across EMEA through digital channels. You’ll support the growth of our loyalty program and digital initiatives, working closely with internal teams and license partners to deliver best-in-class experiences that drive engagement and transactions. This is a fantastic opportunity to join a collaborative team and make a visible impact on how Starbucks grows its digital presence across diverse markets. **What You’ll Do** • _Drive Digital Engagement:_ o Support the execution of customer engagement strategies across EMEA, including seasonal campaigns and always-on initiatives for Starbucks Rewards, Mobile Order & Pay, and Starbucks Delivers. o Develop regional toolkits and structured engagement plans to help licensees deliver impactful digital experiences. • _Champion Loyalty:_ o Work closely with the team to grow Starbucks Rewards membership and deepen customer interactions. o Collaborate with agencies and internal stakeholders to optimize loyalty campaigns and lifecycle programs. • _Deliver Insights:_ o Use data to report on KPIs, identify trends, and share best practices that improve customer engagement. o Support quarterly reviews and provide actionable recommendations to license partners. • Embed Digital Excellence: o Ensure compliance with global frameworks and integrate Starbucks brand values into all digital communications. o Contribute to cross-functional projects, including sustainability initiatives and seasonal marketing toolkits. What You’ll Bring • Digital Expertise: o Experience in marketing digital programs, products, or loyalty initiatives in European markets. o Strong understanding of CRM and loyalty programs, including lifecycle management and customer engagement strategies. o Hands-on experience with mobile and web applications, UX design/delivery-ideally in retail or hospitality. • Analytical & Strategic Skills: o Ability to plan, coordinate, and execute campaigns while leveraging data for insights and optimization. • Qualifications: o Degree-level education in Marketing or related field. Why You Belong Here You’ll join a global team that values collaboration, innovation, and continuous improvement- making a visible impact on how Starbucks grows across diverse markets. At Starbucks, you’ll be welcomed, challenged, and inspired. You’ll work for an iconic brand that puts people first and makes a difference in every community it serves. Here, you’ll connect with partners who care, grow through rich learning experiences, and feel supported because well-being is a priority. **Apply Now** If you’re passionate about digital customer experience and loyalty and ready to bring your expertise to a brand that inspires millions apply today to start your journey!