The Digital Content Specialist is responsible for writing high-quality content that tells the health system’s story across a wide range of multimedia channels such as multiple care-delivery websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Works closely and collaboratively with content team leaders to ensure a consistent voice and disciplined message are delivered in a creative, compelling and customizable way for all channels. Partners closely with the division’s Digital Experience team, serving as a digital content expert.

Major Responsibilities:

Serve as digital content expert while partnering closely with the Digital Experience teamResearch, conduct interviews, write and edit content that’s optimized for organic and AI search (SEO & AEO) and user experience for organization’s 30+ websites, email marketing and other digital platforms including blog postsImplement the enterprise-wide health and wellness content strategyCreate and edit content to support messaging maps, organization-wide content calendar and initiatives across the divisionEnsure all content is on-brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channelsMaintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairsAssist with large website migrations, including auditing and optimizing existing content and creating new content.Edit webpages in content management system

Licensure, Registration, and/or Certification Required:

None Required.

Education Required:

Bachelor's Degree in Marketing or related field, orBachelor's Degree in Public Relations or related field.

Experience Required:

Typically requires 2 years of experience in Public Affairs, Public Relations, Communications. Experience producing high-quality content for wide range of platforms and channels in a fast-paced, results-oriented environment preferred.

Knowledge, Skills & Abilities Required:

Strong written and oral communicationsDeadline oriented, ability to handle multiple tasks and complete work accurately and within a short timeframeStrategic thinkingProblem-solving skillsAbility to work independentlyResults orientedWillingness to be flexible within work hours; Occasional attendance at evening or weekend work-related activities

Physical Requirements and Working Conditions:

This position requires travel, therefore, will be exposed to weather and road conditions.Operates all equipment necessary to perform the job.Exposed to a normal office environment.

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.