Company Description

THE BEST NEED THE BEST.

Known as "The Game Changers”, Diablo Tools (www.DiabloTools.com) elevates the market by providing Best in the World and Best for Our World cutting tool and power tool accessory solutions for professional users. With innovation at the forefront of everything we do, Diablo Tools continues to “raise the bar” by bringing the most advanced technology to the portable and stationary tool market that increases quality and performance and saves our users time and money. Diablo Tools is committed to providing first-class technology that dominates the jobsite but also makes it safer. Our innovation, however, is not the only thing that sets us apart from the competition – our people do, too.

At Diablo Tools, we pride ourselves on putting “People First.” We cannot be the Best without the Best. That’s why we onboard the Best talent and continue to invest in them through ongoing training and recurring professional development opportunities. We are proud to provide a culture that is innovative, supportive, fun, connected, and nurtures growth for our people. Our commitment to our employees has been recognized by the employee engagement platform, Energage, by naming Diablo Tools a Top Workplace in 2025. Additionally, Diablo Tools was named a Top Workplace in the cultural excellence category for professional development, employee well-being and employee appreciation. We strive to be the best for our end-users and the best for our team – so Join the Best, today!

Diablo Tools is looking for a creative, passionate, and driven individual with 3-5 years of demand generation experience with a competitive fire to fill our digital activation role. Previous experience marketing power tools and/or power tool accessories is not required but is a plus. We provide a world class, hands-on training for all candidates regardless of previous experience. We offer a tremendous career track in sales and marketing focused on growth for our employees.

Are you hungry, ready for immediate impact, excited for a challenge? Change your future forever by joining the Best!

Job Description

The Demand Activation Specialist is a passionate, data-driven digital marketer responsible for developing, leading, and executing strategies that drive audience acquisition, engagement, and retention across top-funnel channels. In close collaboration with marketing leadership, this role designs and activates multi-channel campaigns that bring new audiences into the funnel, nurture leads toward MOFU touchpoints, and implement retargeting and retention programs that grow long-term customer value. Leveraging past accomplishments, advanced digital strategies, AI-powered personalization, and deep understanding of trade personas, this rock-star marketer ensures the right message reaches the right audience to generate demand for our best-in-the-world and best-for-our-world, solution-oriented products—ultimately influencing sales, conversions, and measurable business growth.

Develop and Execute Full-Funnel Digital Campaigns - Strategize, launch, and optimize multi-channel digital campaigns that drive audience acquisition, engagement, and progression through the funnel — from awareness to Learn More/MOFU.Audience Targeting, Personalization & Retargeting - Leverage persona insights, behavioral data, and AI tools to deliver personalized messaging and retargeting strategies that improve engagement and relevance.Customer Retention & Growth Programs - Design and execute lifecycle marketing programs to retain, re-engage, and expand customer relationships through loyalty, upsell, and cross-sell initiatives.Programmatic & Paid Media Management - Manage and optimize paid media campaigns (Google Ads, display, Social Media, programmatic) to maximize reach, engagement, and ROI.Analytics, Reporting & Optimization - Measure campaign performance, extract insights, and continuously optimize strategies based on data-driven learnings.AI Integration & Innovation - Identify and implement AI-driven tools and processes to enhance targeting, personalization, and campaign efficiency.Collaboration & Mentorship - Partner cross-functionally with Creative, Web, and Product teams to align digital activation strategies and mentor contractors or interns to build digital capability.

QualificationsBachelor’s Degree in advertising, marketing, communications, design, or similar field.3-5 years of demand generation experiencePrevious experience marketing power tools and/or power tool accessories is preferred.Experience in demand generation, digital campaign management, inbound marketing, or lifecycle marketing.Hands-on experience managing a high-spend media budgets and reporting on ROI.Proficiency with marketing technology platforms (HubSpot, Google Ads, Google Analytics, Salsify, Meta, TikTok, TINT, Wayvia (previously known as PriceSpider) and AI-driven marketing tools (preferred, but not required).Possess a strong level of marketing analytics skills; able to extract meaning from data and use this to optimize both current approach and future programs.Ability to manage multiple design projects at once; and to shift priorities based on business needsOutstanding verbal, written, and presentation skills. Ability to present ideas to c-suite leadership. Comfortable working with and advising senior-level executives.Ability to manage multiple projects and priorities at the same time.

Additional Information

Additional Information

Diablo/Freud Tools and the Robert Bosch Tool Corporation are proud supporters of STEM (Science, Technology, Engineering & Mathematics) Initiatives

FIRST Robotics (For Inspiration and Recognition of Science and Technology)AWIM (A World In Motion)

Equal Opportunity Employer, including disability/veterans.

Indefinite U.S. Work authorized individuals only.  Future sponsorship for work authorization unavailable.

Safety Sensitive Position

#LI-ML1