A day in the life of a Senior Manager, Public Relations & Community at Dickies looks a little like this. Reporting directly into the Director of Global Brand Management, you will be responsible for overseeing and driving the communication strategy and execution for the Brand. This position blends strategic communication leadership with day-to-day management of internal and external communication efforts, along with broader community building.

Let’s break down that day-in-the-life a bit more.

Manage internal and external remits from top to bottom, across all relevant touch points in key culture pillars*

Strategically contribute to global team strategy by defining celebrity and influencer partner and network as well as managing relationships through entire process from signing to servicing

Oversee category specific Brand Marketing objectives, driving strategic category plans in conjunction with category and counterparts

Strategically develop and manage brand integration in key cultural pillars* from placement targeting specific brand initiatives as well as leverage marketing integration to drive key commercial opportunities either at own retail, wholesale partners, etc.

Maintain global brand recognition and relevant brand visibility through strategic product placement, industry/consumer events and brand integration platforms in entertainment. Identify opportunities to connect entertainers and influencers to our brand through content creation, activations, campaigns, seeding etc. events.

Contribute to planning and execution of team responsibilities within brand events. This includes concept development, event planning, visual merchandising, monitoring collateral design, managing staff, celebrity outreach and event wrap up. Project/event management

Work collaboratively with cross-functional teams- product design, product marketing, brand comms, PR, digital/social, legal, finance, markets and GTM

Partner Servicing - place product orders for partner(s) requests, arrange travel for talent + team. Must maintain current product knowledge and clear target market objectives.

Partner Strategy Execution - manage coordination and usage of appearance, production, PR services within contract term and obtain all necessary approvals for images, digital mechanics, and usage rights

Assure invoices are processed in a timely manner per contract payment schedule

Establish and maintain relationships within the Culture Marketing & PR industry. Attend internal brand or external industry events for networking, when relevant

Cultural Pillars:

Trade & Industry: Farm/Ranch, Construction, Painting, Gearhead/Motorhead,

Service: F&B, Barbers & Tattoo, Stores/Makers, Nurse/First Responder

Craft: Art & Craft, Design, Fashion

Content: Social, Music, Film & TV

Skate & Sport

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 8+ years of experience and professional achievements. 

The foundation skills you will need in this position are:

Strong project management skills and an ability to work well in a team environment.

Strong understanding of and passion for fashion/streetwear preferred.

Ability to be self-directed while working under tight deadlines.

Solid contacts in the fashion, lifestyle media industry.

Strong leadership skills. 

Ability to build respect and trust with others both internally and externally. 

Strong networking skills.

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.