Tokyo, JPN
3 days ago
Diabetes Care: HCP Sr Marketing Manager/Associate Marketing Director
**About Abbott** **Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.** **Working at Abbott** **At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:** + **Career development with an international company where you can grow the career you dream of.** + **A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.** + **A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.** **About Abbott Diabetes Care (ADC)** **We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.** **_Primary Function / Primary Goals / Objectives_** + **Lead the HCP Marketing team, providing clear direction, coaching, and performance management to ensure high team effectiveness.** + **Develop an overall HCP Marketing strategy and annual plans aligned with ADC strategic goals.** + **Serve as the primary owner of all HCP marketing initiatives in Japan, ensuring strategic alignment, quality execution, and cross‑functional collaboration.** + **Plan and Develop sales tools to help the sales team communicate with the HCPs in an innovative and scientific way.** + **Create hospital channel plans for engagement with KOLs, endocrinologists, diabetologists and allied health professionals.** + **Execute the marketing plans by close coordination with the Sales team and other supportive functions like medical and scientific affairs.** + **Create and execute an overall Scientific conference participation plan from International to local congresses.** + **Monitor and analyze market situation and customer needs, lead the HCP market research work for Japan.** + **Develop accurate forecast for the HCP activities and manage the expenses as planned.** + **Have good competitive intelligence and be the expert on market developments.** + **Manage portfolio / product life cycle in cooperation with relevant functions and provide optimal marketing input to Global marketing.** + **Support the marketing head to create overall division strategies and plans for mid to long term.** + **Good Communication skills to coordinate with different stakeholders, motivate/convince sales team, KOLs, Global area marketing regarding strategies and action plans.** **_Core Job Responsibilities / Accountability / Scope_** + **Tracking KPIs to ensure execution of the plan.** + **Working with the sales team to ensure KOL management execution as per plan. Develop strong relationships with the KOLs.** + **Develop business estimates along with the marketing director to help the leadership understand the latest situation of the business.** + **Abide by Abbott’s Code of Business Conduct and Ethics regulation as well as the industry law and local law.** + **Ensure regular communication to and from the sales force for matters of execution and reporting.** **_Education_** **University degree preferably in Marketing, Business Administration or a Medical field** **_Background (Experience)_** **Must have 10+ years experience in the field of healthcare professional marketing preferably in the diabetes area.** **Working with new generation healthcare tech space shall be appreciated** **_Required Functional Competencies_** + **Being Innovative and flexible for working in a dynamic environment** + **Marketing related skills to develop marketing plan** + **Skills to plan effective strategy/tactics and execute** + **Sufficient communication skills to build strong relationship with KOLs and related functions.** + **Forecasting and OPEX management skill** + **Team management/building skill** + **Sufficient English skill to communicate with Global team for developing brand plan** An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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