Diabetes Care: HCP Sr Marketing Manager/Associate Marketing Director
Abbott
**About Abbott**
**Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.**
**Working at Abbott**
**At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:**
+ **Career development with an international company where you can grow the career you dream of.**
+ **A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.**
+ **A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.**
**About Abbott Diabetes Care (ADC)**
**We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.**
**_Primary Function / Primary Goals / Objectives_**
+ **Lead the HCP Marketing team, providing clear direction, coaching, and performance management to ensure high team effectiveness.**
+ **Develop an overall HCP Marketing strategy and annual plans aligned with ADC strategic goals.**
+ **Serve as the primary owner of all HCP marketing initiatives in Japan, ensuring strategic alignment, quality execution, and cross‑functional collaboration.**
+ **Plan and Develop sales tools to help the sales team communicate with the HCPs in an innovative and scientific way.**
+ **Create hospital channel plans for engagement with KOLs, endocrinologists, diabetologists and allied health professionals.**
+ **Execute the marketing plans by close coordination with the Sales team and other supportive functions like medical and scientific affairs.**
+ **Create and execute an overall Scientific conference participation plan from International to local congresses.**
+ **Monitor and analyze market situation and customer needs, lead the HCP market research work for Japan.**
+ **Develop accurate forecast for the HCP activities and manage the expenses as planned.**
+ **Have good competitive intelligence and be the expert on market developments.**
+ **Manage portfolio / product life cycle in cooperation with relevant functions and provide optimal marketing input to Global marketing.**
+ **Support the marketing head to create overall division strategies and plans for mid to long term.**
+ **Good Communication skills to coordinate with different stakeholders, motivate/convince sales team, KOLs, Global area marketing regarding strategies and action plans.**
**_Core Job Responsibilities / Accountability / Scope_**
+ **Tracking KPIs to ensure execution of the plan.**
+ **Working with the sales team to ensure KOL management execution as per plan. Develop strong relationships with the KOLs.**
+ **Develop business estimates along with the marketing director to help the leadership understand the latest situation of the business.**
+ **Abide by Abbott’s Code of Business Conduct and Ethics regulation as well as the industry law and local law.**
+ **Ensure regular communication to and from the sales force for matters of execution and reporting.**
**_Education_**
**University degree preferably in Marketing, Business Administration or a Medical field**
**_Background (Experience)_**
**Must have 10+ years experience in the field of healthcare professional marketing preferably in the diabetes area.**
**Working with new generation healthcare tech space shall be appreciated**
**_Required Functional Competencies_**
+ **Being Innovative and flexible for working in a dynamic environment**
+ **Marketing related skills to develop marketing plan**
+ **Skills to plan effective strategy/tactics and execute**
+ **Sufficient communication skills to build strong relationship with KOLs and related functions.**
+ **Forecasting and OPEX management skill**
+ **Team management/building skill**
+ **Sufficient English skill to communicate with Global team for developing brand plan**
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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