**Job Responsibilities:** + Conduct market research and opportunity identification to initiate NPI projects, aligning with service business priorities. Develop end-to-end NPI plans, including business case building, supplier sourcing, short-term execution roadmaps and long-term strategic project management. + Executes the go-to-market approach for assigned portfolios of products, solutions, and services, meticulously analyzing market trends and customer insights to ensure precise alignment with market business and overall marketing strategy. + Works under limited supervision and broad guidelines, providing expertise and support as the primary contact, ensuring that strategic annual marketing plans are not only well-integrated but also adapted to regional nuances and customer needs. + Provides strategic insights into annual marketing plans, conducts thorough competitive analyses and developing highly tailored value propositions that resonate deeply with targeted audiences and effectively address their pain points. + Constructs the business plans based on strategic plan of record & annual operating plan targets, fostering collaborative relationships with regional zones and global business units teams to identify and leverage key enablers for market success. + Adapts the marketing cadence and meticulously manages new product introduction processes across regions, ensuring flawless execution and synchronized strategy implementation that drives optimal market launch outcomes. + Optimizes global assets and content for sales in marketing operations, ensuring seamless alignment with local customer/audience/personas journeys and driving effective campaign and program outcomes. + Develops and implements sophisticated portfolio positioning strategies tailored to the customer decision journey, leveraging deep insights to refine sales strategies and enhance portfolio competitiveness across diverse market segments. + Creates and implements comprehensive omni-channel experiences and detailed shopper journeys for prioritized channels, integrating media strategies to maximize impact. + Analyzes comprehensive category analytics and consumer insights to proactively drive continuous performance enhancement, identifying and addressing critical knowledge gaps to optimize consumer engagement and foster robust stakeholder collaboration. **Minimum required Education:** Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent. **Minimum required Experience:** Minimum 8 years of experience with Bachelor's in areas such as Product Marketing, NPI, Event Planning /Management, Thought Leader Engagement, Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent OR no prior experience required with Master's Degree. **Preferred Skills:** * Business Acumen * New Product Introduction (NPI) * Continuous Improvement * Product Portfolio Management * Business Development