Trinnex, a wholly owned subsidiary of CDM Smith, is seeking a results-driven Demand Generation Specialist to support the development and execution of multi-channel marketing campaigns that drive pipeline growth and customer acquisition. This intermediate-level role requires a strong understanding of digital marketing tactics, lead nurturing strategies, and campaign performance analysis. The ideal candidate will collaborate closely with marketing leadership, content production, and marketing operations specialists to draft, deploy, and optimize campaign effectiveness and contribute to revenue goals. This role reports to the Marketing and Demand Generation Lead and is full-remote.

Responsibilities:

• Develop and deploy full-funnel marketing campaigns across a variety of channels including: paid advertising, email marketing, content syndication, and thought leadership
• Plan and execute yearly webinar program including set-up, promotion, speaker logistics, and lead management
• Draft content marketing plans and work in conjunction with Content Producer to execute campaigns that raise company awareness and generate leads
• Draft email copy and work in conjunction with Marketing Operations Specialist to create and deploy email marketing campaigns
• Draft and publish landing pages for gated content assets and pay-per-click ads
• Help create compelling content, including case studies, white papers, blog posts, email campaigns, and social media content
• Collaborate with the sales team to develop marketing materials and campaigns that support lead generation and customer engagement
• Confidently report on results to cross-company stakeholders including product management and sales teams
• Stay up to date with industry trends, marketing technologies, and best practices.

Skills and Abilities:
• Hands-on experience in Zoom webinars or similar webinar channel
• Experience creating strategic, multi-channel B2B marketing campaign assets (ads, landing pages, emails etc.)
• Fundamental knowledge of copywriting, email marketing, and digital marketing tactics
• Basic knowledge of lead generation funnels (MQL, SAL, SQL and Opportunities)
• Excellent communications skills and confidence in speaking in front of important stakeholders
• Previous experience in a Lead Generation / Digital Marketing role
• Experience in Marketo and Salesforce
• Basic graphic design best practices with working knowledge of graphic design tools such as Canva