Demand Generation Marketing Specialist Job Description: Are you ready to expand your B2B marketing skills and make an impact with data-driven campaigns? Sage, a global AI Fintech SaaS company, invites you to explore this rare opportunity. We're looking for a junior associate level Demand Gen Marketing Specialist to join our team and help us reach more small and medium-sized businesses in Canada. Our AI-powered Accounting and Financial Management solution, Sage Intacct, is rapidly expanding in the Canadian market - yet we’ve only scratched the surface of its full potential. In this role, you’ll plan, coordinate, execute, and support optimization of multi-channel, full-funnel campaigns - such as email marketing, webinars, events, third-party association advertising and other digital channels - to generate leads, nurture prospects, and drive pipeline growth. You'll be part of a collaborative performance marketing team and work closely with our broader North America Performance Marketing teams, as well as Product Marketing and Sales. You’ll need to be analytical, organized, and known for your strong cross-functional collaboration and effective communication skills. If you understand how to move prospects through the funnel - from TOFU to BOFU - and thrive in a hands-on, performance-focused marketing environment, this could be your next opportunity. You’ll also gain valuable experience in measuring campaign effectiveness and making data-driven decisions that drive results. Location: Hybrid; 3 days per week from our Toronto office. Minimum Qualifications – Is this you? • 2 years of demostrated experience in B2B demand gen, performance marketing, or growth marketing. • Hands-on experience executing integrated demand gen campaigns across multiple channels - specifically email, webinar, events. • You understand how prospects move through the full funnel (TOFU, MOFU, BOFU) and tracking pipeline performance (such as MQLs/SQOs). • You have at least foundational proficiency using Salesforce • Confident writing content briefs and repurposing messaging across formats such as email, blog posts, and LinkedIn. • You utilize your strong project management and collaborative skills and known for being organized and getting things done across teams and stakeholders. • Strong analytical mindset - with a focus on measuring campaign performance and optimizing based on data. Key Responsibilities: Key Responsibilities: • Plan and execute integrated demand generation campaigns across multiple channels (email, webinars, events, third-party promotions, and digital channels). • Partner with Product Marketing and Sales to align campaign strategy, messaging, and target segments. • Write creative briefs and repurpose existing content for use across formats. • Analyze and report on campaign performance data and recommend optimizations based on KPIs (like MQLs, SQOs, conversion rates, and pipeline impact) to optimize results. • Collaborate with SDRs to support follow-up strategy and lead handoff processes. Benefits? We have plenty... • 100% paid premiums for health, dental, and vision coverage​ • RRSP contribution match (100% up to 4%)​ • 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)​ • Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list) • 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date​ • 5 days paid yearly to volunteer (through Sage Foundation)​ • $5,250 tuition reimbursement per calendar year starting 6 months after your hire date​ • Sage Wellness Rewards Program (annual fitness reimbursement)​ • Library of on-demand career development options and ongoing training offerings​ Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$70,000 to C$85,000. In addition to base salary, employees will participate in a bonus plan (15%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package. #LI-CH1 Function: Performance Marketing Country: Canada Office Location: Toronto Work Place type: Hybrid Advert Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. Learn more about working at Sage:sage.com/en-ca/company/careers/working-at-sage/ Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com. Learn more about DEI at Sage:sage.com/en-ca/company/careers/diversity-equity-and-inclusion/ Equal Employment Opportunity (EEO) Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.